Why You Should Not Neglect SEO If You Are A Startup
Are you planning or working on a startup? Then yes, we know you have a to-do list that can happily wrap all the way around the Great Wall of China. And yes, we know that SEO probably places very, very low on your list, if at all. However, you might very well want to re-think that second fact. For in spite of all the various SEO techniques out there, the truth is that, for SEO to be as effective as it should, it takes time. So the smart thing to do is to work on your website and SEO right from the beginning.
But wait. You’re confident in your product and/or service and you’re sure you’ll catch your target audience’s attention with that alone. Well, really sorry to burst that bubble, but no. Sure, you’re product and idea might be absolutely great! And while that is no doubt very important, your product and business does need to be found first before it can be recognized for its potential.
And that is the reason why SEO is essential for your startup. Because, the purpose of SEO is not to simply market your business or to gain customers; its main purpose is to make sure that your startup is actually found online when users “search” for your particular kind of product or service via search engines. So in your list-category of “online stuff to do”, make sure that SEO ranks right at the top.
Plus here’s another myth-buster: SEO doesn’t begin after you finish your website. It begins the very moment you put up content on your website – and this includes (as well as goes beyond) your startup’s contact information. And SEO continues as you put up more content about your startup. And then it continues even further every time you add a new post to your company blog, share an update on your social media accounts, and when you distribute an online press release.
In short, SEO begins the moment you start giving your startup an online presence, and it will continue on every time you put up content. So never neglect employing proper SEO techniques for your startup.