What You Need To Know About Deciding The Length Of Your Content
The length of any piece of content, especially when it comes to SEO, has long been an important factor in online marketing discussions. Even more confusingly, while the last decade or so has seen research and statistics and experts vehemently declare that short blocks of content are the best form of content on the Web, recent research has stated the opposite (and that too, with plenty of arguments from the opposite front).
Now, for the most part, these leaps in SEO techniques have been blamed on Google algorithm changes for its search engine. However, that doesn’t help when we’re faced with opposing views about our content and we have no clue which is the right way to go.
Practically speaking though, longer content may well be the way to go now, in spite of the opposition. For, as Google’s search algorithm is now looking for high quality content, it stands to reason that more information is a more attractive feature.
However, don’t go overboard. If your content can be surmised effectively in 300 words or less, go ahead. Just don’t go out of your way to trim the fat, as those trimmings might well be what makes it interesting to your audience. But, if you add superfluous content that irritates readers and make them bounce from your site, you will just be undoing all your hard work.
Conversely, if your topic of choice does require a higher word-count, again, give in to the need, and don’t go out of your way to shorten it more than necessary. The condition you must follow with longer content though, is this: Don’t have a page-long paragraph or go on and on without a break. You have a 2000 word article you want to post? Go right ahead. But divide the article into two to three or five line paragraphs for readability and use a comfortable font. And, if you can use sub-headings too, please do!