What Entrepreneurs Should Know About The .How Domain
The Internet has always, first and foremost, been a communication platform and a learning platform before anything else. And Google has always encouraged the learning aspect of the Internet. This is why Google’s “.how” domain is no surprise.
However, backtracking a bit, before we get into how and why you should use the “.how” domain that Google’s offering, let’s first explain why and what this new domain is:
To be specific, the “.how” domain was developed solely as a teaching domain. It was, in the matter of purpose, mostly for sites that catered to the DIY and tutorial genres – which is what most users look to the Internet to find in the first place.
However, currently, rather than just remaining a domain option, Google is actually encouraging website owners and entrepreneurs to make use of their “.how” domain to share some of their knowledge on the World Wide Web. By Google’s own admission, they’re encouraging this trend as they’ve found “how” is most often a player in most user searches anyway. And the advantage a site or web page would get as a .how domain is that it will instantly rank in the top search results to the relevant search. However, the downside to this particular domain is that it is pretty expensive at the moment, and also diverts you to partner websites in order to buy it, which can be a huge drawback especially for new entrepreneurs.
However, even if, an entrepreneur, you can’t or won’t make use of the “.how” domain, you should still certainly consider putting up “how to” content and other tutorials related to your niche. For, it’s fairly obvious that current SEO trends will greatly favor such content more than anything else. In fact, it might be prudent to consider “how to” as relevant keyword that you should title your content with fairly often.