User Intent and SEO
All the marketing campaigns have one single point agenda- to persuade the customer to purchase the product or service being offered. There might be different ways and tactics to get him to seal the deal, but all harp on arousing the customer’s attention and getting his attention. Well, the strategy is quite old and has been successful as well but when it comes to online marketing, especially SEO, it is not just about capturing the interest and attention. It is about empowering the customer and giving him the exact information that he seeks through the search engines.
Every marketing professional agrees that other forms of marketing have an interruptive streak. But SEO is unique, powerful, effective and least annoying. It does not bombard the customers with pamphlets like the traditional medium or the email newsletters like the modern medium. Rather it tries to read their mind and explore their queries. It focuses on their intent and interest. The idea is to gently take them by their hands and lead them to the site that will satisfy their desire and curiosity. And this is done in a very subtle way, without creating an in-your-face sales pitch.
SEO values the intention of the customer. All the forms of intention i.e. informational, commercial, transactional and navigational are taken into account and catered to with great competence. Whether the customer is looking to buy a product or book a service or contact a consultant, SEO brings them at the right online platform, without annoying them a bit. This is one of the reasons that it is so potent. Add to it the fact that it does not ask businesses to spend fortunes. What more can a business ask for? Healthy SEO is essential for your business and is sure to bring positive long term impact.