Tips To Help You Vlog Effectively
Vlogging or a vlog is an amalgamation of the terms “video” and “blogging” and “video” and “blog” respectively. So, a vlog is nothing more than a blog where you post videos rather than infographics or text-based posts. And in fact, YouTube is the most popular vlogging platform there is today on the Internet.
But we’re not here to explain what vlogging is. Rather, we’re here to give you some great tips to set you on your path to great vlogging practices. So, if you’re somewhat new to the vlog platform, but are seriously considering it as a valid social media marketing tactic, then these tips are definitely for you.
Here are the bare important facts of what you need to know about vlogging:
1) Consistency is King
If you’re going to maintain a vlog, then you must be consistent. If you’re posting once a week, make sure you don’t suddenly drop off the face of the earth for a month or year in-between. If you’re blogging 3 times a week, then stick to that quota. The best method here is to make videos in advance and schedule them all in line with your posting schedule.
2) A Vlog can have Any Content a Blog could
A vlog can have tutorials, personal posts, quick tips, and basically anything that you might write a regular blog post about. What you shouldn’t do is flood your vlogs with ads and marketing messages. That’s not vlogging, that’s commercial advertising, and it can ruin your vlog’s purpose.
3) A Vlog should have a Purpose and a Business Goal
Decide the purpose of your vlog: Are you entertaining? Are you inspiring? Are you informing? Are you instructing? Are you answering customer queries? Or are you doing a little of each? Make sure you understand the purpose of your blog and remember that your goal is to attract more business. Either way, likes, follows, and the like are not your main aim. If you have few followers but you’re getting a lot of business calls and clients, then you’re vlog’s doing what it’s supposed to.