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How To Optimize Your Personal Profile On LinkedIn?

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Linkedin Personal Profile

How To Optimize Your Personal Profile On LinkedIn?

Your LinkedIn profile is akin to your online professional resume. And, even if you have a company or brand that you own on LinkedIn, it won’t do to neglect your personal profile on the platform. For, not only does your LinkedIn profile help you attract employers (as well as employees and team members alike), but it also influences the impression your potential customers and clients have of your brand. So, whether you are a job-seeker, a recruiter, a company owner, or an independent worker or consultant, it is a good idea to optimize your personal LinkedIn profile page.

Here’s are five 5 ways in which you can do so:

1) Complete your LinkedIn profile. Ensure that all the sections of your LinkedIn profile are completed and have the relevant information. Don’t simply include the basic set up and leave your account’s profile page at that. Also make sure you include a profile picture. LinkedIn profile pages that have profile pictures are more likely to be found on this platform.

2) Include a background image on your LinkedIn profile that says something about you and what you offer. For example, making your own LinkedIn cover page / background image that includes snapshots of your portfolio or products and services is a good way to optimize your personal profile.

3) Customize your LinkedIn URL. Having just a profile number in your profile page’s URL link is hardly complimentary, so customize it to include your full name. Plus, since LinkedIn pages rank high on Google, searches for your full name are likely to find your LinkedIn profile page in the top results.

4) Share your LinkedIn profile’s URL address in all your other social media accounts. This will make your profile even more likely to be found on LinkedIn.

5) Link your personal LinkedIn account to your blog so that updates are shared regularly to your LinkedIn profile – thereby keeping your account activity regular.

Contact SEO Freelancer Mumbai For LinkedIn Marketing @+91-8451924760 or yogesh@seofreelancermumbai.in Now!

A Step-Wise Guide On Setting Up “Shop” on Facebook

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Facebook Shop

A Step-Wise Guide On Setting Up “Shop” on Facebook

Thanks to Facebook’s adaptable features and settings for business, Facebook page owners can do a lot to promote their business page and brand right on Facebook. In fact, thanks to Facebook’s “Shop” section, small businesses can now set up an online store of their own right on their Facebook page. Before, the best one could do was add a “Shop Now” button on their Facebook page that linked users to the brand’s e-store on another website. But now, in addition to that button, Facebook page owners can create a shop section on their page too.

So, if you’re looking to showcase and sell your products via your Facebook page’s Shop section on your Facebook page, here’s how you can set it up:

1) Go to your Facebook page. Click on the “Add a Section” link on your page and then click on the “+Add Shop Section” tab from the left sidebar [of tabs] on your Facebook page. Or else, if it’s available on your page, click directly on the “+Add Shop Section” tab from your list of tabs [on the left].

2) You will need to agree to the Merchant Terms and Policies before you can continue. Read this section to understand what you can do with your Shop section on Facebook.

3) You will need to choose your unit of remuneration (i.e., US dollar, INR, British Pounds, etc.). This will be the unit the prices for your products will be showcased in.

4) Add your products. (This means adding photographic images of your products; not illustrations or stock images, but actual photographs of your products.) You have to add names to your products, as well as to your various product categories too (in case you have multiple kinds of products). It’s also a good idea to add descriptions of your categories and [each of your] products.

(Note: Your products will be viewable to customers on Facebook only after they have been approved.)

Contact SEO Freelancer Mumbai For Facebook Marketing @+91-8451924760 or yogesh@seofreelancermumbai.in Now!

Using DrumUp For Twitter Content

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DrumUp Add Account

Using DrumUp For Twitter Content

The fact that, Twitter insists on your content being no longer than 140 characters can be a bane or a boon depending on what kind of content you’re trying to tweet. But it’s often a boon when you can just post really quick and short content sometimes – especially when other social media platforms often require a combo of hashtags, images, text, and even video content in order for the post to be optimized for social media searches.

However, as with anything, there is a flip side to this advantage. For, while 140 characters are all that’s needed for a single Twitter post, good tweeting practices require that you tweet at least once a day (though tweeting every fifteen minutes or less would be even better use of Twitter). And finding content to tweet regularly can be annoying and time-consuming, if not downright difficult.

Well, this is where DrumUp is a big help! The DrumUp tool can help you find relevant and fresh content to tweet about right on your DrumUp dashboard. All you need to do is click on the Settings tab on your DrumUp dashboard and then add the keywords you want to find content for. You can also specify how many posts you want per day as well as include any negative keywords in the settings (i.e., keywords you don’t want your content based on). The settings of your DrumUp tool also include sections where you’ll need to specify your country, time zone, and how often you want top stories delivered to your registered email ID.

Once you’ve established you’re settings, you’re all set: Now, under the “Content” tab on your dashboard, you’ll get recommended content (under the “Recommended” sub-tab) that you can schedule to tweet from your connected Twitter account. And voila, you’ll have steady, relevant content to tweet as regularly as you wish, with minimum search efforts on your part.

(Note: Always verify that the content is relevant to your preferences before you schedule the tweets. The keyword settings are not infallible.)

Contact SEO Freelancer Mumbai For Twitter Marketing @+91-8451924760 or yogesh@seofreelancermumbai.in Now!

How SEO Impacts Buying Cycle?

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SEO Buying Cycle

How SEO Impacts Buying Cycle?

Every web master agrees that SEO is the most cost-effective of all internet marketing tools. It establishes a business on the web platform and consolidates its position with good page ranking and publicity. But if you think that SEO is limited to only brand building and consolidation then you are quite off the mark. This powerful marketing tool also influences the buying cycle. It impacts customer’s behavior to a great extent and brings them to your site to make deals. It acts as an indirect sales enhancing technique that can lead to significant gains at nominal price. Read more

SEO To Capitalize On Weak Competition

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SEO

SEO To Capitalize On Weak Competition

The internet is everywhere. Thanks to smart phones, one does not need to get on to the bulky desktop or even the slimmer laptop to check out things. Customers check out businesses and products on their mobile screens which further strengthens the case of SEO, especially for small and medium sized businesses. With SEO, you can easily come into the eyes of the people who will bring you revenues and more business. It is a smart and effective marketing technique with high returns on investment that does not require much investment either. Read more

Let SEO Work for You

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seo

Let SEO Work for You

SEO will not work for you. And you are pretty convinced that it is not worth your money and resources. Well, before draw such a conclusion, be sure to get your facts straight. SEO is one of the most cost-effective and result-oriented online marketing tools that can help you grab leads and traffic. It attracts clients and also builds brand loyalty. It is responsible for good search engine ranking. If you could not get it right, it does not mean that SEO is ineffective and useless. It is just that you did not hire a competent SEO analyst which could be because you were not willing to spend on SEO. Read more

SEO And Offline Sales

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offline seo

SEO And Offline Sales

SEO (Search Engine Optimization) is essential for digital marketing, and it is practically a lifeline for online sales and ecommerce. But an indirect fact is that good SEO is actually beneficial for offline sales as well.

The digital era we currently live in has made ecommerce websites and solely online businesses a reality. But that in no way means that offline shops and businesses are a thing of the past; not at all. It’s just that it is more lucrative for a business to have a digital platform in addition to its offline platform. However, not all offline stores have an ecommerce website or online goods. At the most, they may simply be using cyber space to let their potential customers know of their existence and products. But their actual sales and business transactions still take place offline in the real world rather than online. (Facebook pages for local businesses are a prime example of such cases.) Read more

How SEO can Help Boost Your Social Media Content

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SEO & Social Media

How SEO can Help Boost Your Social Media Content

SEO (Search Engine Marketing) and social media are often considered to be different aspects of the digital marketing spectrum. And yes, they are different. But like most things in the realm of creativity, behavior, and the Internet, most aspects pertaining to this real are interconnected. And that of course applies to social media and SEO as well. Read more

Why Supervised SEO is Necessary to Attract Web Traffic

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SEO Traffic

Why Supervised SEO is Necessary to Attract Web Traffic

By now, you probably already know what SEO (Search Engine Optimizing) is and how important it is when gaining traffic online. So I won’t go into torturous details about the basics here. Let’s instead get right to the point: You have a website. You’ve put up all the content that is relevant, and you did not resort to the obsessive keyword-scattering tendencies (please don’t!) that some websites do under the mistaken impression that it will increase web traffic. You’ve also linked to all of your brand’s social media platforms. And you even paid a pretty penny to get your website looking all professional. (Or maybe you set up the website yourself; doesn’t matter. You still spent a lot of time on it and you’re certainly going to be paying at least annual rent for your website.) Read more

Importance of SEO

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SEO Importance

Importance of SEO

SEO or Search Engine Optimization is the holy grail of online marketing and every website requires it to make an impact. So, it is important that it is implemented in the right manner and in the right order by the right person. This is to say that one should give it due attention right from the beginning. Many a time, it happens that site owners spend a fortune in creating that sexy site and then proceed to SEO, forgetting the fact that to getbest results, SEO has to be included from the start. Of course, an SEO analyst can get things sorted after the die has been cast but it would mean more work and more expenses. Read more