Signs Of Site Content Over-Optimization – Part 2 (Links)
In Part 1 of this article, we covered the content over-optimization signs related to keywords. And while keywords are a major measure of whether or not a site has been over-optimized, it is (unfortunately) not the only kind of sign you should look out for.
So, in Part 2, we’ll be looking at some of the signs you should look out for in relation to creating links within your web content:
1) Using Only One Kind of Link Type in Your Content
This error can happen especially if you’re building a website for the first time: Including only one type of links in your web content.
Perhaps you’ve linked generously to external websites, or perhaps you’ve limited your links to your own site pages. Now, while there is nothing wrong with these kinds of links, it can alert search engines to over-optimization patterns if you only have one kind of links within your website.
Luckily, there’s an easy fix for this: Use different kinds of links: internal links, external links, social media links, etc.
2) Using Links to Link to Navigational Pages Instead of Internal Pages
Many times, webmasters create a lot of links within their content that will lead directly back to that website’s home page – or to certain navigational pages like the website’s contact page, about us page, etc. If one or two links in the website or blog’s content pages do this, then it’s harmless. However, the webmaster’s focus should be on linking content to external social media sites or websites, and especially linking the web content to related internal pages within the website. After all, these internal pages are what should be found; the navigational pages and home pages of the website are rather easy to find anyway. Plus, using too many links that just link to the website or blog’s home page or main external or navigation pages will simply alert search engines to over-optimization, which can really lower your site’s search rankings.