3 Easy Ways To Ensure Your WordPress Blog Posts Are Effectively Optimized

WordPress blog Post

3 Easy Ways To Ensure Your WordPress Blog Posts Are Effectively Optimized

If you’re using your WordPress blog to attract traffic for your brand online, then you’ll know that simply having a blog with good content is not enough. You need to also optimize your blog so that search engines and social media users can find you. (This statement is taking it for granted that you are sharing your blog posts on social media. So if you’re not, start doing so right now!)

To that end, here are three simple ways to effectively SEO optimize your WordPress blog

1) Install a good SEO plugin

The Yoast SEO plugin from WordPress is a good option, especially if you already use a custom WordPress blog. However, just installing it isn’t enough: While the plugin will make your blog’s SEO better and easier to manage, you should first learn how to use this plugin and how to use it well.

2) Research keywords for each blog post

The worst thing you can do is assume that you already know the best keywords for your blog post. Don’t do that. Use a keyword tool to find the most popular keywords related to your blog post’s topic. Because popular keywords change almost every day depending on the topic.

3) Focus one one main keyword per blog post

Don’t pick a number of popular keywords that you have to artfully twist into your blog post like a blogging version of rocket science. Instead, focus on one main keyword – or two at the most – that will be the main keyword for a particular blog post. (Related keywords you shouldn’t focus on too much. Rather, just let them occur naturally in the post.) Then, ensure that that one keyword appears once in your blog post’s title, once in the permalink/URL, and once in the meta description (and, of course, at least once or thrice in the main body).

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How Taking Regular Breaks Will Make You A More Efficient Digital Marketer


How Taking Regular Breaks Will Make You A More Efficient Digital Marketer

A number of research studies indicate that you will actually be more productive if you take regular breaks between your various tasks. The intervals of those breaks vary, of course, depending on the study. But they all unanimously agree that it isn’t good for either your productivity or your health to work for hours at a stretch on the computer.

(And, if you’re into digital marketing at any stage, you know that you do sit for hours glued to the screen in order to complete your digital tasks and reach your digital marketing goals.)

So maybe you should take 20 minute breaks every one-and-a-half hours. Or maybe you should take a power once or twice a day. Or maybe you should even take a break every hour that you’re working. Doesn’t matter which break regime you choose. You only have to ensure that it helps you.

But, before we can convince you that regular breaks such as the above will actually be a productive change for you, let us explain how regular breaks practically help you out:

1) It will help you avoid burnout.
Burnout has become a massive epidemic among working professionals in the last couple of years. And digital marketers aren’t immune to this in the least. (Burnout is mental exhaustion, and it can take an individual, years to recover from it if it is pushed to far.) Regular breaks will help you here: It will distract you and help you relax, thus helping you avoid mental fatigue, and also make you more alert when you get back to work.

2) It will help you keep track of time.
It can be really easy to lose track of time on the Internet, and especially on social media. However, if you’re in the habit of taking regular breaks, you’ll be more likely to notice the time you’re spending online.

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Steps To Define A Custom Audience For Your Facebook Ad Based On Website Visitor Behaviour

facebook custom audiences

Steps To Define A Custom Audience For Your Facebook Ad Based On Website Visitor Behaviour

You can define a custom audience for your Facebook ad that is based on your website’s traffic and visitor behavior, if you have installed Facebook Pixel on your website. If you haven’t, you’d better hop to it. Whereas, if you have, here’s how you can customize your Facebook audience based on your web traffic:

Step 1

In the “Create a Custom Audience” window, under the “How do you want to create this audience?” section, choose the option “Website Traffic”. (This way, you’ll be able to create a list of people who contribute to your website’s traffic and page visits.)

Step 2

In the following “Create Audience Window”, set your audience targeting settings by selecting a “Website traffic” option from the list of drop-down options:

The “Anyone who visits your website” option will target anyone who has visited your website.

The “People who visit specific web pages” option or the “People who visit specific web pages but not others” option will let you target people who visit specific URLs, or follow specific URL rules and keywords. The main difference between these two options is that the latter option allows you to exclude people who visit specific URLs or follow certain URL rules and keywords as well.

The “People who haven’t visited in a certain amount of time” option lets you target old visitors who have not revisited your website recently.

The “Based on time spent on your website” option is a fairly new targeting option. This option targets users who fall into the top 5%, 10%, and 25% of users who have spent the most amount of time on your website.

Finally, the “Custom combination” option allows you to target dynamic versions of your various customer lists. (For instance, you target visitors to your website who have actively purchased or signed up for stuff on your website in the more or less recent past.)

Step 3

Pick one of the above “Website traffic” options in Step 2, set up the targeting parameters you require for that option, and then you’re all set!

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Steps To Define Facebook Ad’s Customer List

Facebook customer list

Steps To Define Facebook  Ad’s Customer List

Selecting the right audience for your Facebook ad is crucial for the success of your ad and the potential conversions and sales you can achieve from it. Further, defining a custom audience for your Facebook ad will be a much better option than picking a general or over-large audience demographic for your ad.

One effective kind of custom audience you can select is by uploading your own list of customers or existing leads. And this option allows you to not only upload a CSV file of such leads, but you can also alternatively upload an email list from MailChimp.

Here’s what you need to do to define such a Facebook audience for your ad:

Step 1:

In the “Create a Custom Audience” window, under the “How do you want to create this audience?” section, select the option “Customer File”. (This option will allow you to upload a CSV file containing

Step 2:

Under “How do you want to add customers to this audience?”, you can either select the “Choose a file or copy and paste data” option or the “Import from MailChimp” option. (Choosing the “Choose a file or copy and paste data” allows you to either upload a CSV file or copy and paste the data of customer contacts. Choosing the “Import from MailChimp” option allows you to import an email list of contacts/customers from MailChimp.)

And then you’re all set!

[Note, however, that if you choose the “Choose a file or copy and paste data” option, your Facebook matches will be better if you add more identifiers such as zip codes, ages, phone numbers, emails, etc.]

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Why Is It A Good Idea To Verify Your Business Page On Facebook?

business page

Why Is It A Good Idea To Verify Your Business Page On Facebook?

The blue verification badge is a well-known sight for most Facebook users: It marks the Facebook pages that are the verified and authentic pages of public figures.

Similarly, it is possible to get a verification badge for your local business page on Facebook as well. The only difference is that this badge will be gray instead of blue. Now, you might wonder why this verification badge is necessary at all.

Well, just like the blue verification badge on Facebook celebrity pages, having a verification badge on your local business page will also give you a number of benefits on Facebook:

1) The gray badge adds a layer of authenticity to your business (just like the blue badge does for celebrity pages and public and global brands). Hence, customers are more likely to trust your page as being legitimate, and thereby be more confident in the fact that your posts and offers (and location) are valid.

2) The gray badge will help your Facebook business page appear (i.e., rank) higher in relevant search results.

3) Customers looking to engage with your business on Facebook will know they’ve come to the right place when they see the gray verification badge.

4) Clients and potential customers/fans will know all page updates are legitimate to the local business.

5) Imposter pages can be easily identified by your customers by the lack of gray verification badge.

Hence, if your local business page isn’t verified on Facebook yet, doing so should be high on your to-do list. The best part is that all you need is a phone number or official document that you can enter and upload in order to verify your page as the legitimate page for your business on Facebook.

[Note, however, that this feature for business page verification is not yet available on a global scale.]

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3 Tips For Twitter To Find More Potential Clients

Twitter Business Tips

3 Tips For Twitter To Find More Potential Clients

As a business, Twitter may seem like a limited resource to find new clients and prospects when compared to other social media sites like Facebook or LinkedIn. Especially since there is limited characters count to work with. But, when used right, Twitter can prove the “less is more” rule quite exceptionally.

In fact, here are three great ways to put your feelers out for customers and clients on Twitter:

1) Search Through Twitter’s Advanced Search Option

Believe it or not, a lot of people do post requirements on Twitter. The only thing you have to do is find them. For instance, an author might be bemoaning the fact that he/she can’t find anyone to illustrate her book cover in a tweet. It’s not a formal request for a designer, no. But it can work just as well. All you have to do is use Twitter Advanced Search to search for certain keywords, phrases, words, and even sentences in various orders and hashtags, and you’ll likely find a number of such tweets that are potential job opportunities. And once you find them, you simply have to tweet a reply to become part of that conversation. (You can even set up an email alert for such searches using IFTTT.)

2) Advertise your Services/Website by Offering Freebies and/or Giveaways Through Twitter Ads

Plan on having giveaways and freebies on your website that people will like having in return for them signing up on your website/blog via email. Then, use a Twitter Ad Campaign to promote this giveaway/freebie and direct people to your landing page. This way, you’ll have a great list of contacts who could soon become your customers.

3) Use Periscope to Chat Via Live Videos With Prospective Clients

Twitter’s mobile app now has Periscope for live-streaming videos on Twitter. You can use this feature to chat live with your customers and followers and likely encourage them to hire you for your services.

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Steps To Verify Your Local Business’s Facebook Page Via Your Smartphone

Facebook Business Page

Steps To Verify Your Local Business’s Facebook Page Via Your Smartphone

If your local business has a Facebook page, then it will be in your business’s best interests to have a gray “verified page” badge next to your page/business name on Facebook.

Here’s how you can verify your local business page on Facebook right on your smartphone:

Step 1:

Go to your Facebook business page via your Facebook mobile app.

Step 2:

Tap on the More Options button (denoted by “. . .”) and select the “Edit Settings” option.

Step 3:

Under the “Settings” screen, tap on the right-facing arrow (looks like a closing angle bracket or the greater-than sign) on the right of the “General” settings option.

Step 4:

Under the “General” screen, go to the “Page Verification” section and tap on the right-facing arrow on the right of the “Verify your Page” option.

Step 5:

Under the “Page Verification” screen, you will be prompted to “Please enter a business phone number.” Enter your business phone number here and click on the “Call Me Now” button below.

Step 6:

You will get a message on the “Page Verification” screen that will tell you that Facebook is calling you at the number you just entered and that you will get a 4-digit verification code that you will have to note down. Await the phone call from Facebook and note down the 4-digit code. (If the call doesn’t arrive after too long or you miss the verification code, you can click on the “Call Me Again” button at the bottom of the screen.)

Step 7:

Enter the 4-digit verification code you hear into the text box marked “Verification Code”. Then press the “Continue” button.

You should next receive a “Congratulations” message on your “Page Verification” screen, meaning that now you’ll have a gray badge next to your local business’s page [name] on Facebook.

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4 Tips To Get Facebook Page Free Likes

facebook like

4 Tips To Get Facebook Page Free Likes

Facebook is a goldmine for followers and potential customers for your business – especially since it crossed 1 billion users. But then again, Facebook has crossed 1 billion users, a lot of whom are promoting businesses themselves. Which means your competition just got worse on Facebook.
Well, no need to fret either way, because here are some of the tips you can start off with in order to get a good number of free “Likes” for your Facebook business page:

1)Fill in Your Facebook Page’s About Section and Other Fields

Your Facebook page is as searchable on the Web as any website or blog. And it’s your page’s About section that allows you to include the right and relevant terms that will make your page “searchable” non search engines. So, first and foremost, fill this section appropriately.

2) Invite Your Friends and Colleagues to Like Your Page

This is a no-brainer. Before you start looking for other fans for your page, first invite the people you already know on Facebook to “Like” your page. Even if all of them don’t respond, you’ll still get a good number of fans to make your Facebook page more “seeable” on Facebook – as whoever follows your page will automatically promote your page to their friends via their Facebook feeds.

3) Include Facebook Like Boxes on Your Blog and Website

You have the option of including a Facebook “Like” widget on your blog and website platform, so do it. This way, your followers have a way to find you on Facebook and, if they like your blog/website content, then they will likely “Like” your Facebook page too.
(Also, ensure that your blog posts and new content are regularly shared onto your Facebook page as well.)

4) Include Your Facebook Page on Offline Channels

Ensure that all you business materials – visiting cards, letter heads, pamphlets, brochures, custom stationery, etc. – have your Facebook page’s link and name. In fact, if you have an offline store, ensure that all your packaging materials have your Facebook details, and also that your front desk clearly shows your Facebook (and other social media account) details.

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Signs Of Site Content Over Optimizing Part 1 (Keywords)


Signs Of Site Content Over Optimizing Part 1 (Keywords)

Over-optimizing the web content of your website or blog can be as hazardous to your site as not optimizing your content at all. For, while you certainly want your Web content to be found by search engines online, search engines generally frown at any website pattern that smacks of over-optimization; they would prefer that you make content for actual human users than for mechanical search engines.
However, considering the amount of changes that keep occurring when it comes to SEO trends, sometimes, you can even unintentionally over-optimize your content. So, to avoid this, check out the following warning signs to figure out if you might have over-optimized your blog or website:

1) Using Too Many Keywords

As always, keywords are a careful factor to consider in web content. However, while at one time it was advised that you use certain keywords as much as possible, and later it was advised that your content have keywords occurring at 10% to 15% of the overall text, the truth is no one is completely sure about using keywords anymore. However, it is certain that keywords should occur naturally in your web content. Hence, as a rule, just ensure that you use keywords at least once in the title, the header, and the body of the content. Any occurrence of keywords in addition to these should occur naturally (and can even occur as related keywords or synonyms).

2) Using (Utterly) Non-Relevant Keywords

This is another thing you should watch out for. Because, if you do have a number of utterly irrelevant keywords occurring in your content, then you’ve over-optimized your web content and will make the current search engine gods angry. So fix that. Random occurrences of un-related keywords might occur once in a while. But if the occurrences are frequent enough to get your website or blog ranked for those absolutely unrelated keywords, then that needs fixing.
(This usually happens when you’ve tried to rank your website for a topic that is highly searched but is not at all relevant to your website. And while that might get you traffic for a brief while, it is not an advisable tactic, and it could get you penalized when the irrelevancy of your content with regards to that keyword(s) comes to light.)

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3 Guidelines For Writing Web Content

website content writing

3 Guidelines For Writing Web Content

Considering how the rules of SEO have changed over time, it can be really confusing to figure out today what you should and shouldn’t do when writing the web content for a website. For unlike the yesteryear of the World Wide Web, you can’t pass of any keyword-rich copy off on the Internet: Users now expect useful, humanized content that they can read, understand, find relevant to what they’re looking for, and enjoy above everything else. And hence, search engines enforce the same criteria for web content in order to rank them highly in results.

So, for those of you who are confused over what the “actual rules” are for writing Web content in 2017, don’t fret. Just follow the three instructs below and consider them blanket guidelines for any kind of Web content that you’re writing:

1) Write for Humans

Writing content for the World Wide Web should not be done by keeping search engine rules in mind. True, you want your content to be found by search engines. But remember your endgame: You want to get actual human users to visit your website and engage with your content. Hence, always write you content in a way that shows you’re communicating to actual humans.

2) Write Relevantly to the Web Page and Website Hosting the Content

Is the content your writing for a website about automobiles? Or is it for an ecommerce site that sells products online? Or is it a lifestyle blog? The niche you’re writing for – and the website and web page in question – is very important. For, whatever you write as content here has to be utterly relevant to that specific niche, website, and web page.

3) Do Not Over Optimize Your Content

Over optimizing your content for search engines can actually make your content less effective. So only follow the SEO “rules” that suit your content niche. Going overboard with optimization techniques (especially now) can, in fact, lower your search ran

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