Why We Can’t Do Keyword Research Like It’s 2010

SEO keyword research

Why We Can’t Do Keyword Research Like It’s 2010

Keyword research forms a major part of the work that online marketers do in order to execute their marketing campaigns. And it is a very detailed task where one has to be analytical, observant and up to date. Well, the web world is constantly evolving and keyword research has also undergone some revolutions. So, here we give you three reasons why we can’t do keyword research like it is 2010.

1. The focus is on quality of search and not quantity

It used to be the practice with SEO people that they would focus on creating separate pages for every possible phrase and term in a bid to target maximum keywords. This is not to be continued with and one should evaluate the intent of the searcher while doing keyword research. If certain keywords are intended for same results, a single piece of content would do. Read more