5 Features That Makes An Image Awesome on Social Media

images on social media

5 Features That Makes An Image Awesome on Social Media

So, you probably have great ideas about what you can post this year for your digital strategy already. And you probably also already know that images and videos will serve you best when you want to grab your audience’s attention.

However, while all this is true, it’s also common knowledge now. In other words, everybody’s doing it. And now, you need to stand out if you want your posts to be seen while among “everybody’s” posts.

Now, the most common and quickest way you can revamp your posts is too accompany your text-based posts with images. For, everyone loves a visual angle on social media.

And, to that end, here are five things that your image should be or have in order to attract your audience’s attention (and be awesome!):

1) Pick a new or original image

Look for new and unique images to use in your posts. Or, better yet, create your own. Either way, new and interesting images no one has seen before will always catch people’s eyes on social media.

2) Make the image and post adhere to currently trending topics

Post images and content that are related to topics that people are currently talking about or are interested in. In fact, pick topics that are trending that very day, if possible.

3) Keep it relevant to your niche

Choose an image and topic that is relevant to your niche. After all, your audience expects a certain theme and standard, and you shouldn’t disappoint.

4) Make the image information easy to process

When you post an image, make the content in it evenly spaced, clear, and concise. Complicated images will not do you any favors.

5) Use a call-to-action

What do you want your audience to do when they see your image or post? Put that goal into a call-to-action message on your image to entice your audience.

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4 Tips To Revamp Your Old Blog Posts

revamp Blog post

4 Tips To Revamp Your Old Blog Posts

So you’ve been running a blog for a while now and you’ve got a good amount of them. And while that’s great, if they’re not generating the traffic you want, then you’ll need to revamp them. Even more importantly, if you plan to re-share old blog posts and use them to generate traffic for your blog, then you’ll need to optimize them and renew their content value.

Here are four quick ways you can improve them:

1) Revamp Your Blog Post Titles

If your blog post title is boring or uninspired, then nobody is going to click on your link when you share it. So go through your posts and change your titles to make them more interesting and click-able.

2) Add Images to All Your Blog Posts

All of your blog posts need a visual image to accompany it. For, that’s actually what the user sees first on social media. (The user reads the blog post title only after seeing the image.) Hence, check to ensure that none of your old blog posts are without relevant images.

3) Check Your Posts for Grammatical Errors, Typos, and Broken Links

As you maintain your blog, there is no doubt that your knowledge and familiarity with creating blog posts will change and increase over time. Hence, it’s likely that you’ll spot errors in your posts now that you didn’t before.
In short, check you blog posts for grammatical errors, typos, and broken links, fix anything that needs fixing, and only then should you share them on social media.

4) Add Alt Text to All Your Blog Post Images

You have images all over your blog now. And you need to make those images optimized for searches. Alt Text is what you need for this to happen: Write descriptions and/or hashtags using relevant keywords in the Alt Text area of each image on your blog, and your blog will fare better on relevant search results.

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3 Tips That Will Make Creating Image Posts Easier For You

blog post

3 Tips That Will Make Creating Image Posts Easier For You

Images are lovely and versatile things to post. For, they can be posted as stand-alone images, or even be posted as the “face” of a text post. A lot of the time, many image posts even get away with just having a few lines of text on them. For that is the power of a picture (even if it’s a picture with just words)!

But, while the value of images on social media is easy to understand, picking images or creating them for your brand isn’t always so simple – especially if you’re new at it.

So, to make it easier, here are three simple tips to follow when you’re looking to create images to post:

1) Use a template

This can be a complete lifesaver and is a must-do tip. For, in truth, a lot of the posts and images you post on social media often follows a theme or style. So, instead of creating a new image each and every time, you can use a template instead. That way, nitty gritty and tedious details, like positioning, font type or size, or the number of elements to include, can all just be replaced and customized for each image post.
And, if you do have different categories or kinds of posts, then make an image template for each of them.

2) Keep it simple

Too many elements in an image will make it look complex, distract the audience, and be altogether unappealing. So, stick to using no more than three to five elements per image (or less!). And don’t use more than two types of fonts (pairs of fonts that go well together, that is) per image.

Use common events to prepare images in advance:
Your posts should be current, yes. But then, you can use the knowledge of common and upcoming holidays, events, and celebrations to create or pick images in advance for your posts.

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2 Ways To Customize Your Blog Posts to Stand Out on Twitter



2 Ways To Customize Your Blog Posts to Stand Out on Twitter

We’ll get to the point: It’s all about the visual content.

In other words, your tweets will stand out more if they include visual content. And this goes for your tweetable blog posts too. After all, if you want people to notice your blog post links on their twitter feed, you need to first catch their eye. And images can help you do that.

Here’s how you can optimize and fix your Twitter account and your blog posts so that they stand out on your followers’ Twitter news feeds:

1) Set Up Twitter Cards

If you have a blog, make sure that each and every one of your blog posts have an accompanying image. If any of them don’t, add an image. And also make sure that the “Tweet Post to Twitter” button is available under each post on your blog and on every web page on your website.
Then, set up Twitter Cards on your blog and linked Twitter Account. For, once you do, Twitter Cards will use your tweeted blog post’s image and the image’s description every single time a blog post is tweeted from your site. And these media rich cards will make your tweeted links stand out all the more on Twitter.

2) Make Your Blog Post Images Twitter-Sized

This is an alternative to using Twitter Cards. Here, you basically resize your blog post images so that their dimensions match the preview dimensions on Twitter. This way, every time your blog post is tweeted, the image relevant to that post can be automatically previewed in full. This helps as previews of cut-off or partial images are less attention-grabbing than complete images on Twitter. (The only disadvantage here is that the blog post images will be optimized for Twitter, but not necessarily for other social media platforms.)

Which method you opt for is up to you. But either way, the point is to tweet your content with images at center-stage.

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How To Use Pinterest To Get More Traffic For Your Website Or Blog?


How To Use Pinterest To Get More Traffic For Your Website Or Blog?

Pinterest – with absolutely no bias meant against other social media sites – is probably the most fun and creative social media platform out there. Its success is also rather unique, as, unlike other social media, the onus here isn’t to keep contact with people, keep track of friends, share statuses and updates about one’s lives, or even to gain a lot of followers. (And though there are plenty of Pinterest users who use Pinterest to gain followers and market their brand, Pinterest isn’t the main social media of choice for this.)

Rather, the onus is more on finding things that spark our interest and to get ideas when we need them. In a sense, Pinterest gives us an online version of a vision board or inspiration board; and you have the entire realm of the Web’s ideas to make it up.

However, this in no way means that Pinterest doesn’t cut it as a sound marketing platform. Quite the contrary. The Pinterest website might not have been made with the sole purpose of marketing in mind, but considering how long people spend on the site and how appealing your content is, Pinterest is a great site to use to get more traffic for your website and blog. And, it has been known to be especially good for marketing products from e-commerce websites.

Either way, here’s how you can use Pinterest to gain more visitors to your blog or website:

1) First of all, along with other pins, also save pins from your own website – especially custom images that promote your brand, its colors, and/or your business and website.

2) Use relevant keywords in your Pinterest descriptions.

3) Add links to your home page or specific web pages on your site in the link section of each pin.

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Social Media – The Frighteningly Effective Manipulator Of Our Concept of Time


social media

Social Media – The Frighteningly Effective Manipulator Of Our Concept of Time

The online realm can be an ace manipulator when it comes to our perception of time. We might have the best of intentions when we begin: We will swear to ourselves that we will focus and that we will spend just one hour on social media and then immediately work on that blog post that is due at the end of the day. It’s early, after all. We have plenty of time. (Ha!)

Then we log into social media, and it’s like the snake charmer hypnotizing the snake! We respond to messages, tweets, comments, then share what we want to share. We might schedule posts and write necessary content too. But we also do a number of other tasks on social media that just crop up and were not part of our original plans. And then, when we look up, we find that we’ve spent hours on social media, have not quite finished the tasks that we were supposed to finish on social media in the first place, and now have to rush into overtime in order to complete that blog post.

Even worse, we find that our energy has depleted and we can’t focus – which most of the time means that we take even longer to complete the necessary digital tasks if we don’t postpone it to the following day or week instead. And thus, social media (and the Internet in general) is an ace manipulator when it comes to time: It is so frighteningly addictive and engaging that people have been known to spend hours upon hours (even days!) glued to the screen. And, if you’re a digital marketer, or even someone simply starting to manage a blog and brand (or online business) on their own, you would have experienced this multiple times.

Well, the good news is that you’re not alone. A lot of digital marketers have to combat this problem. For, frankly speaking, social media is practically a time warp come to life.

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2 Simple Ways For Digital Marketers To Track, Save And Manage Their Time Online

time management

2 Simple Ways For Digital Marketers To Track, Save And Manage Their Time Online

Whether you’re a starting entrepreneur, a freelancer managing your blog and social media accounts on your own, or you’re a digital marketer who works on digitally promoting other people’s businesses, working on digital media for business takes a lot of your time. In fact, you’ve probably found that, while your tasks, in general, may not be too tedious or time-consuming after you actually sit down to complete those tasks, then time simply flies and you get up realizing you have plenty more tasks left to complete.

Well, don’t worry. You’re not alone. Every digital marketer, at any stage of expertise, has this problem happen quite a bit. Hence, to help you manage your digital marketing tasks more efficiently (and thereby save a big chunk of your time), here are two simple steps that will help you save more time than you’d think:

1) Track the time you take on various online tasks

The sad truth is that, since many online tasks seem simple and even mind-numbingly tedious (like when you’re scheduling ready posts on various social media sites and blogs for the entire month or week), we underestimate how much time such tasks can take. Hence, start by checking the time at when you start such a task, focus on completing that task alone, and then check the time you’ve taken. This will give you an idea of how to schedule your time and how often you should do a particular digital marketing task.

2) Set a time limit for each task

Now that you know how much time you need for each task, set up an alarm or countdown timer app that will let you know when to end that particular task. In addition to making sure you don’t exceed your schedule, such a setup also develops a psychological sense of urgency that you will act upon.

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How To Use Live Videos To Promote Sales & Offers At Your Local Store

local store

How To Use Live Videos To Promote Sales & Offers At Your Local Store?

Live videos are unfortunately not used much by local stores and shops. But they should be, considering the great marketing and customer-inciting abilities live videos have. In fact, the next time you’re having a sale or offer at your store, instead of posting a video of the sales and products after the sale is over, do a pre-sale video via a live video on social media.

Here’s how you can do that:

1) Promote your live video beforehand

Of course, you’ll have to promote the date and time of your live video beforehand to ensure that people see it on time. And yes, you’ll have to schedule it so that the live video goes live exactly when you’re setting up, or buying the products, or whichever point you think will be the most effective. This also means you’ll have to plan the entire thing (at least briefly) beforehand so that you can effectively let your customers know about your upcoming live video and what they can look forward to.

2) Use live videos to promote your current and available stock

Most of the time, videos about products in stores are seen long after a particular promotional offer or sale is over. The sale in question is often shot and posted on social media. And, any customers who come afterward will find a different range of products to buy. With live videos, however, your store can broadcast live the process of you and your team setting up the store or even buying the products that are actually going to be on sale. And when customers visit your store in response to that live video, they’ll know what products to find.

3) Live videos mean customers can bid or reserve products online as well

You can even allow customers to reserve or bid for products in the comments if you wish. As in, you could put a stipulation that a product will be kept in reserve only for three hours from the posting of that comment. Or, if it’s a regular customer, you can simply hold it until they reach the store. Either way, such live videos will encourage customers to visit the store as soon as they view the video.

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2 Awesome Ways You Can Use Live Videos To Market Your Business

Live video

2 Awesome Ways You Can Use Live Videos To Market Your Business

As anyone who has seen too much of “YOLO” on the World Wide Web will know, the current market is all about the “now”. And in line with that trend, live videos can be a great sales and marketing technique for brands and businesses. All any business has to do is make use of live videos on social media (and their website) in a creative and eye-catching way.

If you’re new to using live videos, or are simply not quite sure how it might benefit your business, here are three great ways you can incorporate live videos into your brand’s marketing strategy:

1) Use live videos to answer questions about your products and services

There are a number of “how-to” and instructional videos on social media. And that’s a great marketing resource for any business. However, live videos can pull the same weight for your business, if not more. All you have to do is promote the fact that you will be having an instructional video or “how-to” video broadcasted live that will address a particular task or query. However, also ensure that you emphasize that customers can ask questions about your products and services as well when your video broadcast goes live.

2) Use live videos to create a reality show about your business

Reality shows are a big hit: This is obvious from the sheer number of reality shows one can find on any given channel today. And it’s likely that you’re a fan of one or more of these shows as well. So imagine the interest you’ll generate if your post regular live videos about the working of your business (as in, behind-the-scenes takes). In short, give your business your own reality show. For, even if people don’t want their own bakery (if that’s your business, for example), they’re interested in what goes on in there.

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Why Bloggers Should Pay Attention To Their Subheadings?


Why Should Bloggers Pay Attention To Their Subheadings?

There are tons of advice out there on how to make your blog posts more clickable, more readable, more likable, and more interesting. And generally, there’s also a lot of advice out there about why it’s important to create a snazzy, interesting headline for your article that readers will want to click on. In fact, there are entire posts that concentrate on how you can create awesome headlines for your blog posts.

Now, don’t get us wrong: Interesting and entertaining headlines are very important when it comes to inducing a viewer to click on a link. However, that’s just the first step. To get your blog to really see traffic and re-visiting readers, there’s a whole lot more to the blogging process. For one, your headline is the sign on the door that gets people into your store (i.e., your blog). But after that, if your store’s actual contents – that is, your blog post’s actual content – is not interesting or useful or compelling, then you’ve already lost your potential follower.

Further, it’s not just enough if your content is pretty good. You also need your subheadings to be as compelling as your actual headline – especially if your blog post crosses the 200 to 400-word count mark. Because your readers are most likely going to be skimming your article in such cases to see if reading your post is going to be worth their time. Hence, pay attention to how you craft your subheads.

To that end, here’s what your subheadings should not do:

1) Be Plain

The subheadings are like headings. So don’t use them as labels. (For example, “Ceramics” as a subheading would be boring. But “How Ceramics Came to Be” is more interesting.)

2) Make the rest of the post redundant

If your subheading reveals enough that it makes the next few paragraphs of your post unnecessary, you need to change it.

3) Be irrelevant

Subheadings should make sense. Even without context.

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