3 Factors That Will Psychologically Influence Your Content

content writting

3 Factors That Will Psychologically Influence Your Content

Maybe your writing skills are technically excellent. Maybe your content is right on the pulse of the most viral trends. Maybe your blog’s design has been tweaked to death to ensure that your audience will find it easy to navigate and a easy on the eyes. But, despite all that, maybe you’re still finding that you’re not gaining a loyal following for your content; that you’re not finding readers and viewers who want to keep coming back to your site for more of your content.

Well, there could be a multitude of reasons for that. But, for the most part, those reasons usually fall within the realm of three basic factors: Connection, Competence, and Relevance.

1) Connection

If your content is cold and clinical, then it doesn’t matter how sound the information is or how knowledgeable you are: Readers aren’t going to come back. Because, they are going to need to feel like they are reading content by another human being, someone whose writing voice they can connect to. Hence, you need to develop a voice that is warm and inviting and unique to yourself in order to connect with your audience and [thereby] gain loyal followers.

2) Competence

Research is the blogger’s friend. And while you don’t need to be surgical in your delivery, you do need to be just professional sounding enough for your readers to take you seriously and follow you. Linking to reliable sources, as well as communicating clearly, concisely, and logically is a good way to appear competent in your chosen subject.

3) Relevance

When you produce content, make sure that it is relevant and updated in order to draw in loyal followers. For example, if your content is about current pottery techniques, you can’t just talk about techniques and origins that existed decades ago; you need to include the relevant pottery styles and methods of today as well.

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3 Free Tools That Will Make Content Marketing, Organizing & Scheduling Much Easier

3 Free Tools That Will Make Content Marketing, Organizing & Scheduling Much Easier

Content is the lifeblood that keeps any marketing strategy alive. And so, while there are a number of free tools out there that can help you with your content marketing strategy, the truth is you have other more indirect payments you need to organize other than outright cost. Time is one of those payments. And often, chaos is the other. After all, you don’t just have a number of content topics to get out on your blog on time. And that’s not even the half of it. You need to first find topics, research content, organize your research, draft/create the actual content, edit it, and then publish it and share it on blogs, websites, and social media alike. Now, likely, you have more than one blog. And, depending on the frequency of your posting schedule for each of the blogs you’re in charge of (i.e., once a week, twice, thrice, every weekday, every weekend, etc.), you’ll need content relevent to both your blog’s niche as well as your schedule (for instance, if your blog and business is into baking, you can’t post a topic on Christmas cookies and holiday snacking gifts in June).

And if you collaborate with a team, then your content marketing strategy just got a lot more hectic.

Which is why, help you plow through this chaos and schedules, you should use the following three free tools to schedule, organize, and stay caught up with your content marketing strategy:

Google Calender

1) Google Calendar

All you need is a Gmail account that you can sign into and then create a New Calendar from your dashboard. Now, you can create events for each topic, their edits, and their publishing schedule. You can even colour code the events and share the calendar with your teammates.





2) Trello

Trello is a free collaboration tool where you can create boards, cards, and lists in order to keep track of all your projects in all its varying stages.



3) Wunderlist

No organization tools list is complete without a to-do list. And that’s precisely what Wunderlist is: A to-do list manager. Here, you can not only jot down your plans, but you can also set reminders and alerts, share the lists with other collaborators, access them on all your devices, and even add hashtags and notes.



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3 Free Headline Generation Tools For Content Creation

3 Free Headline Generation Tools For Content Creation

Generating constant and regular content for your business website or blog is an indispensable SEO technique. However, even with frequently scheduled posts and advanced drafts to keep your game up, and even if your niche allows for endlessly varied and interesting topics to create content on, there are always times when a creative block hits – times when you’re suddenly out of topics or feel the only topics left have already been overdone. Or sometimes, you just have no idea what content to create altogether.

In such scenarios, headline generation tools can be a great help in giving you content ideas to generate. Here are three such free headline tools you can check out right now:

Portent's content Idea Generator

1) Portent’s Content Idea Generator

Portent’s Content Idea Generator is a handy tool where all you’re required to do is enter the subject of your choice, and you can keep clicking to get new ideas for various content titles for your subject. As the titles are generated, you even get little comments around that title – which will help you develop content on that topic or even think of new variations of content topics.



Impact title generator tool

2) Impact’s Blog Title Generator

Just as the name suggests, Impact offers a free tool where you can find a number of titles or headlines for blog content. The titles appear with blanks in between, where you can substitute a variety of subjects and objects in order to get great ideas to write about in your niche.




hubspot topic generator

3) Hubspot’s Blog Topic Generator

With Hubspot’s Blog Topic Generator tool, you can enter up to three topics (or, more specifically, nouns) that you want to write about, and it will bring up to five complete titles that you can create content on. And that’s basically ideas for a whole week or more!


Of course, these tools aren’t perfect, and they certainly won’t do your job for you. But as anyone who works on content generation knows, sometimes all you need is a topic, title, or headline to get started

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Relation between SEO And Content

SEO Content

Relation between SEO And Content

The web industry functions on some very popular sayings. “Content is King” is one such saying that has been there since the inception of search engines and sites. And it is a very obvious fact that good content rules the hearts and minds of audience. No one will come to your site if it is just style and no substance. Content is the core of any web platform and there is a very close relation between SEO and content. For any web platform to succeed, it is important that content and SEO are in harmony with each other. Read more