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Maintaining Accurate & Consistent NAP For Local SEO

NAP local seo

Maintaining Accurate & Consistent NAP For Local SEO

Local SEO, despite its more limited reach, has a ton of advantages that local businesses can easily milk for all its worth. However, the sad truth is that most businesses don’t rake in the full benefits of local SEO. In fact, most businesses actually damage their online rankings by not paying enough attention to local SEO. And one of the most crucial elements of local SEO is the NAP (Name, Address, and Phone Number) of the local business. Local SEO has the enticing ability to flourish without the local business or entity in question needing an exclusive website; social media accounts dedicated to the local entity with all the relevant details provided there is more than enough. However, considering the boom of entrepreneurship and the umpteen number of businesses out there, accuracy becomes extremely important.

For instance, if your business is named “CakeWalk”, you cannot display it as “Cakewalk”, “cake walk” “Cake Walk”, or in any other possible variation; your business’s name has to be “CakeWalk” across all your social media accounts and every online profile you register it on. Because, the fact is, any of those variations could easily refer to another local business, thereby leaving your own business high and dry. The same applies to your local entity’s phone number and address as well. Every detail should be exactly the same in every single social media platform you have registered your business information at. Also, don’t add or deduct information across various sites. If you’re registering one branch address, or two phone numbers in one site, then that should be the same thing you register in every other platform.

Another thing to keep track of regarding the NAP of your business is to keep track of it any time you change any of your business’s details (like if you change your location, phone number, etc.). For a change of these details on any one online platform should be copied onto every other online platform your local business exists in.

For Best Local SEO Services Contact SEO Freelancer Mumbai @+91-8451924760 or yogesh@seofreelancermumbai.in Now!

How To Create Good Site Structure?

Website Structure

How To Create Good Site Structure?

Good site structure is a smart move that can ease and enhance your SEO strategies. In fact, consider your website structure a long-term investment. If you plan it out at the beginning very carefully, it can save you a lot of re-work and hassle later as well as continue to work to your benefit as your content grows and your website expands.
So, getting right to the point, here are the main tips on how you can create a good site structure for your website: Read more

Why Good Site Structure Is Essential For Good SEO?

Website Structure

Why Good Site Structure Is Essential For Good SEO?

With website design having so many different design variables and software applications available today, one might think site structure is easy to organize. But surprisingly – and mainly due to this belief that it is “automatic” or “easy” – a website’s structure and navigational organization is often one of the most overlooked aspects of SEO.

Now, considering the range of structures that websites can use today, we aren’t stating that one website structure is better than another. Rather, we’re trying to drive home the fact that a careful, deliberate, and logical organization of your website will do wonders to enhance your site’s SEO and consequent rank on relevant search engine listings. Read more

How To Optimize Your Website URL?

 

SEO URL

How To Optimize Your Website URL?

One would think that, with the URL(s) of a website being its web address, that people would pay more attention to it. However, statistics and a variety of examples on the World Wide Web show that this is often the most overlooked aspect about a website when it comes to Search Engine Optimization (SEO). And this oversight remains even if you have been careful in deciding your website’s master URL.

Let’s take a common example to explain why optimizing your website’s URL for search engines is important: You blog. Now here, not only does your blog have a common URL address, but each and every post and link in your blog has a URL address of its own. So it’s prudent to ensure that all these URLs are optimized for searches. And the easiest way to do that is to keep two main points in mind:

1) Don’t Use Special Characters in the URL

Don’t use the “&” symbol or any other special characters as part of any URL address on your website if you can help it. Use letters, numbers, and hyphens instead; those are fine. However, including any other special character in the URL will only make it less likely to list on search result pages, as it is harder and trickier for search engines to crawl through those URL addresses effectively. (In simpler terms, search engines work better at crawling through and matching words, numbers, and hyphens to the appropriate keywords in web searches. Special characters, on the other hand, throw them off.)

2) Avoid Conjunctions in the URL

Most of the time, URL’s are formed based on our headings (in the case of blog posts, for example). Which is fine. But the URL would be better optimized if you avoided conjunctions and prepositions like “but”, “and”, “on”, “to”, etc. – unless they are very pertinently necessary as a keyword or searchable term.

For URL rewrite services contact SEO Freelancer Mumbai @+91-8451924760 or yogesh@seofreelancermumbai.in

User Intent and SEO

seo & user search intent

User Intent and SEO

All the marketing campaigns have one single point agenda- to persuade the customer to purchase the product or service being offered. There might be different ways and tactics to get him to seal the deal, but all harp on arousing the customer’s attention and getting his attention. Well, the strategy is quite old and has been successful as well but when it comes to online marketing, especially SEO, it is not just about capturing the interest and attention. It is about empowering the customer and giving him the exact information that he seeks through the search engines. Read more

What Does An SEO Consultant Do?

SEO Consultant Mumbai

What Does An SEO Consultant Do?

SEO is a part and parcel of every online marketing campaign and all the websites need it to make their mark in the closely contested digital arena. And therefore, it is important to have a competent and qualified SEO consultant by your side who can guide you in the right direction and row your boat against the waves and winds of the digital sea. An SEO consultant is a valuable asset to your company as he brings you customers and recognition from search engines. Let us take a look at what he does and why he is so important: Read more

2 Little Known Facts for More Effective SEO

SEO Facts

2  Little Known Facts for More Effective SEO

You must already know that SEO is: A digital marketing practice in which websites are optimized for greater traffic  and user searches. And you have also probably seen a dozen or more tips about how SEO is done. However, other than the more major points regarding SEO (like keywords and content relevance), there are a couple of measures you could take to make your website even more optimized. Read more

SEO & Marketing

SEO & Marketing

SEO & Marketing

Many people correlate online marketing with SEO. They think SEO equals to internet marketing which is not true. Of course SEO or Search Engine Optimization occupies the major chunk of the online marketing pie but it is not the “be-all-and-end-all” of digital marketing. Online marketing is the sum total of SEO, social media promotion, email marketing, display advertising, mobile advertising, search engine marketing and much more. It is a large spectrum of activities that involves research, analysis, evaluation, innovation, creativity, hard work and consistent practice. And SEO should be in tandem with all these activities if it has to come up with favorable results for your business. Read more