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User Intent and SEO

seo & user search intent

User Intent and SEO

All the marketing campaigns have one single point agenda- to persuade the customer to purchase the product or service being offered. There might be different ways and tactics to get him to seal the deal, but all harp on arousing the customer’s attention and getting his attention. Well, the strategy is quite old and has been successful as well but when it comes to online marketing, especially SEO, it is not just about capturing the interest and attention. It is about empowering the customer and giving him the exact information that he seeks through the search engines. Read more