5 Simple Guidelines For Your Business’s YouTube Channel
Whether you are moderating the comments of your business’s YouTube videos yourself, or assigning the task to someone else, you should be aware of certain guidelines when video comments are moderated. Because those moderation decisions and settings could make or break your business’s YouTube channel, and, in turn, make or break your business’s brand image. So keep the following in mind:
1) Don’t delete all negative comments
Deleting all comments that disagree with or argue with your video(s) is a massively bad idea. For, it shows your business as biased and non-transparent – which can not only disuade users from watching or engaging with your videos, but also make them see your brand in an dismissive light.
2) Delete offensive or inflammatory comments
Comments that are personal attacks, biased, or blatantly rude can be deleted without qualms.
3) Delete spam comments
Comments that do nothing but link to an outside site, regardless of whether the comment relates to the video or not, are spam comments. It’s important to delete such comments as such sites could be potentially dangerous with malware and viruses.
4) Delete utterly irrelevant comments
Comments that are not relevant to your video at all are perfectly delete-worthy. For instance, if your video is related to fixing a bicycle and a comment on that video is a chain mail message about a ghost haunting those who don’t follow that comment’s instructions, then delete that comment immediately.
5) Consider setting up blocked word and terms in your channel’s moderation settings to automatically hide such comments
A simple and automatic way to ensure some comments are automatically hidden is to specify certain “Blocked words” in your channel’s comment moderation settings. This way, all comments with those terms will automatically be hidden until you delete or approve them, making both yours and your moderators’ jobs much easier.