Headings Tags are very important when it comes to optimizing content, and that is so for two reasons:
Headings help structure your content and give a top base from which your sub-headings and leads can be drawn from and organized. Read more
Since 2013, Google’s search algorithm updates have turned old SEO techniques on its head and have had a lot of websites scrambling to fix the trouble they gained in the aftermath. To be perfectly fair though, a lot of those old SEO techniques were unfair on the users. And although many websites followed such SEO techniques mainly because their competition was following the same as well, many sites twisted the old SEO techniques to practice Black Hat SEO. And it is precisely to overcome such websites and to improve their users’ search experience that Google keeps changing and developing its algorithm to fish out the better web content from the poor quality ones. And one of the surest ways that Google’s changed its search settings is by ranking pages with stuffed keywords lower than it used to.
However, if keyword stuffing is your only folly regarding your website content and your content is still valid, then you have a pretty easy way to correct it without needing to overhaul your entire content. And that “way” is by implementing LSI in your content.
LSI stands for Latent Semantic Indexing. And it is Google’s updated indexing technique to identify patterns in the text. In simpler terms, it means that Google has now developed its search engine algorithm to find related words, phrases, and synonyms that relate to the keywords in a search. So, to fix the many, many keywords in your content, all you have to do is retain the minimum amount of keywords, and then rephrase the other keywords into phrases and terms that simply mean the same as your original keyword. In fact, even if you have less than the minimum requirement of particular keywords in your content, if you still have enough terms related to those keywords in your content, your content can still be pulled up as a relevant result to that particular keyword-search.
And the even better part is, LSI automatically increases the quality and readability of your content by its very purpose and definition.
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“A picture is worth a thousand words” goes the old saying. And that holds true even today, it seems. For recent statistics have shown that using infographics on a website can as much as double the website’s traffic!
Now of course, the key term here is “infographic”. So it doesn’t mean that any old photograph or image can cause the same rise in web traffic: The image has to specifically and clearly impart some kind of information to the viewer. Plus, it also means that you shouldn’t fall into the old trap of concentrating more on the graphics than the actual information you’re trying to convey. (The “info” does come before the “graphics” in the term as well, you know. So keep that in mind if you need help to be clear on your priorities while creating infographics.)
“The how” is in the way infographics appear on search engines: Google automatically ranks graphics higher as they’ve already learned their users prefer them. However, do note that your infographic will have the best impact only if you accompany it with relevant, explanatory text. Because, when Google finds your image, even the textual portion of the image will just be registered as an “image”. So it’s the accompanying text from which Google will pull relevant content and keywords.
“The why” is a little more obvious; as in, “why do infographics help improve web traffic”: The plain fact is that humans, generally, process visual information much faster than audial or textual information. So people are more inclined to look at infographics than plain text. And if you do the smart thing and accompany your infographics with relevant content that explains the infographic even further and in detail, you’ll get happier, more satisfied users and, consequently, much better web traffic.
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Google has been making steady updates to it’s search algorithm recently. Panda Updates that make it harder than ever for websites and blogs to rank in Google’s search results with the aid of a few quick (and old) SEO tricks. Now, before we come to why Google is doing this, here’s what you must first understand: Google caters to the users, not to you and other website owners. So Google’s first and foremost priority is to ensure that when their users search for something online, they get the closest and best possible answers available for their searches. Read more
It’s not just content and images that can benefit from SEO (Search Engine Optimization), but also videos. And, considering how visually-oriented today’s audiences are, optimizing your YouTube videos for search engines is more important now than it ever was before.
Now, considering the YouTube is the big Kahuna of all things video-related on the Internet, it makes sense that what you should be concentrating on is boosting your video(s)’ ranking on YouTube. So, now that we’ve established why boosting your YouTube rankings is important, let’s check out the ways in which to do so:
Use video keywords in your video tags. These will help Google find them and list them on their search engine. Be extensive, and choose keywords that suit your video; don’t just write whatever is popular at the moment. This will help your video rank in both Google and YouTube listings.
Writing online might follow the principle of being concise. But it’s better if you forego that rule when it comes to video descriptions. Your description does not have to go on for pages. But make it descriptive and long enough to fit in as much information about the video as you can. Try to work pertinent keywords into your video description as well. This will help YouTube rank and pull your video for those related searches faster and better.
Don’t just upload your videos on YouTube and think your done with it. You’ll need to share those videos on your social media accounts (such as Google+, Facebook, Linkedin, Twitter, etc.) as well as on your website. The more possible places it’s posted, the better the chances are that it will be watched, and, consequently, the better it will be ranked.
Follow these tips, and your YouTube videos will have much better visibility.
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“White Hat SEO” is a specific Search Engine Optimization (SEO) terminology that relates to SEO practices that are “white” or ethical.
Now, before we explain further about what “White Hat SEO” is, let’s establish some background information: First, you should know that online search engines have rules and policies with regards to SEO. These rules and policies are in place to ensure that the online content search engines index and produce for users is relevant and user-friendly. In other words, these SEO-related rules and policies try to make sure that users aren’t lead to completely irrelevant content from what they had been looking for. And White Hat SEO is SEO techniques and practices that follow these rules and guideline. This is why White Hat SEO is also known as Ethical SEO.
Ethical SEO or White Hat SEO focuses on relevant content, the “human” online audience, and organic reach and ranking. To explain: relevant content refers to content creation that is actually unique, useful, and related to what users want to read and can gain information from. Such content is created and aimed at the “human” online audience, meaning that the content is optimized for the users’ benefit rather than just for the sake of search engine rankings. And, the content is optimized to reach as many users as possible organically or naturally; or, in other words, by not using paid SEO.
1) The benefit of White Hat SEO is that you’re in it for the long-haul.
2) You don’t have to fear search engines banning your site or lowering your rank.
3) Users trust your content and will refer back to it. And your reputation is solidified and carried forward for years to come.
Of course, this does not mean that you don’t try to market your page or that you don’t use SEO methods to gain more traffic. It just means that your SEO methods are ethical.
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Keywords are the lifeblood of SEO. Recently, businesses and website owners have realized the necessity for valid content on their websites. But strong and relevant keywords being scattered all over the content is still as important as ever for SEO.
On that note of keyword importance, you should know that there are two major categories of keywords you should consider for SEO: primary keywords and secondary keywords. Read more
Onsite SEO is the SEO practice that most of us are more familiar with: It is the process of optimizing the content of your website so that it appears in the search engine results of relevant keyword searches.
In other words, after you research the best keywords to apply to your website, you develop your website content conscientiously around those keywords.
You also don’t just stick to optimizing the body content of your website either.
Every web page on your site should have the appropriate target keywords, as well as valid content relevant to those keywords.
Even the titles, URLs, headlines, image tags, meta tags, and meta descriptions on every page of the website should be carefully crafted based on its content and the relevant keywords.
In fact, the more relevant content you have on your chosen keywords, the better.
Hence, every single SEO technique and action you take on your actual website is referred to as “Onsite SEO”. Read more
Well, getting right to the point, there is no exact answer for this. However, one thing we can definitely say is that you must not over-stuff your article with keywords. Because search engine algorithms now check out keyword density and relevance as well. So it will not be impressed with the same keyword appearing in every other sentence, and it will not rank your page very well in the search results.
Being overzealous with your keywords aside though, keywords are still essential for Search Engine Optimization (SEO). So it is certainly advantageous to your web page / website to use keywords for SEO. Read more