Posts

AdWords or SEO?

organic seo vs ppc

AdWords or SEO?

You mention search engine marketing and the first thing that comes to your mind is SEO and then comes Google AdWord.
Both of them are integral for the success of any digital marketing campaign but often web masters find themselves in a dilemma as to which to prefer.
Well, both have their merits and should be used in collaboration. But there are certain facts that you must know about both.
So, first we tell you the details about SEO.

SEO –

1. SEO is a tool that gives organic results which are long lasting. The traffic gained via SEO increases slowly and is free.
2. SEO is targeted at few keywords and works for all search engines.
3. SEO takes longer to wield results but once traffic is captured, the gains continue over time.
4. It is difficult to measure the ROI on SEO.

Coming to AdWord –

This Google tool has the following characteristics.
1. AdWord gives quick results and the traffic comes at a cost.
2. You can target lots of keywords through one AdWord campaign.
3. You can easily measure the ROI on AdWord.
4. It works for Google sites and websites that use Google AdSense.

Now that you are aware of the characteristics of SEO as well as AdWord, you can understand their merits in a much better way.
As for usage, it has been already said that they work in conjugation.
However, it has been seen that AdWord works well for startups and new ventures as getting traffic as well as customers is a priority.
However, this tool should be handled carefully otherwise the payoffs might not be in your favor. As for SEO, it is important for all ventures and should be consistently followed as per the modern practices that have arrived on the scene.

For Best SEO Services in Mumbai, Contact SEO Freelancer Mumbai at +91-8451924760 or yogesh@seofreelancermumbai.in Now!

Why SEO Always Triumphs Over Paid Traffic?

SEO vs PPC

Why SEO Always Triumphs Over Paid Traffic?

SEO, as a major online marketing tool, is often used in tandem with other digital marketing techniques. In fact, using PPC and SEO together is often a popular partnership of marketing techniques in the cyber arena. The main difference between these two Internet marketing tools though, is that while SEO garners organic or free web traffic for your business via your online portals, PPC is often used online to garner paid traffic. And while PPC and paid traffic has its place, the truth is that SEO covers more ground while costing a whole lot less. Read more

User Intent and SEO

seo & user search intent

User Intent and SEO

All the marketing campaigns have one single point agenda- to persuade the customer to purchase the product or service being offered. There might be different ways and tactics to get him to seal the deal, but all harp on arousing the customer’s attention and getting his attention. Well, the strategy is quite old and has been successful as well but when it comes to online marketing, especially SEO, it is not just about capturing the interest and attention. It is about empowering the customer and giving him the exact information that he seeks through the search engines. Read more

How Local SEO Works For Small Businesses

local seo Mumbai

How Local SEO Works For Small Businesses

Every business, worth its salt, would agree that they cannot do without SEO in the digital world which underlines the huge importance of this very basic and potent tool of online marketing. But if you are a small business looking to gain a foothold in your area and expandthereof, it would do you a lot of good to invest in local SEO. Why?It will bring you relevant traffic with higher conversion rate. You will see a considerable increase in your online business deals. And last but not the least; your ranking will get an appreciable boost. Read more

How Can Local SEO Boost Your Local Business?

 

Local SEO Mumbai

How Can Local SEO Boost Your Local Business?

Have you ever tried a search online for something in your city, but all the search results linked to places that were actually out of your geographical area?

The frustrating part is not that the places we were looking for don’t exist or don’t have an online platform. The real problem lies in having poor local SEO (Search Engine Optimization). Hence, they don’t show up in the results in the first place. And if you have a local business, and you don’t use localized SEO strategies, chances are that you’re suffering the same fate. Read more