A Brief Comparison Of Twitter Ads Against Facebook Ads
For any business, advertising on social media is a necessity rather than just an option. However, considering the various types of social media platforms out there – and considering that your budget might not be able to accommodate all of them – it can be a trite difficult to decide which social media form of advertising would best suit your brand and business.
The first impression is that Facebook leads the pack when it comes to advertising on social media. However, before you decide on an advertising platform, it’s a good idea to compare and contrast two or more social media platforms before making your decision. And, that’s exactly what we’re going to do here (albeit picking just two social media sites for comparison); we’re going to compare Facebook ads and Twitter ads.
Facebook ads can be posted both on Facebook’s timeline as well as on the right side-bar of the site.
On Twitter, all ads are posted right on the Twitter timeline.
Facebook ads are more expensive due to the high demand of such ads, and thus have a lower supply of ad space at a time.
Twitter ads are comparatively less expensive to post as this social media platform (comparatively) has much more ad space.
Facebook ads are pretty complex as their interface has the habit of changing as well. This offers more options to the advertisers.
However, Twitter ads are relatively much simpler and easier to set up, as Twitter’s interface has never changed. And this lack of complexity in set up can be a boon too.
Whichever platform you choose for your ads in the end, considering the comparisons and contrasts between the various social media platforms will only be beneficial. For instance, when you need more complex features for your ads and have the budget to support it, Facebook ads would be the better choice. However, if all you need is a simple ad and more engagement, a Twitter ad will suffice just as well.