Why Bloggers Should Pay Attention To Their Subheadings?


Why Should Bloggers Pay Attention To Their Subheadings?

There are tons of advice out there on how to make your blog posts more clickable, more readable, more likable, and more interesting. And generally, there’s also a lot of advice out there about why it’s important to create a snazzy, interesting headline for your article that readers will want to click on. In fact, there are entire posts that concentrate on how you can create awesome headlines for your blog posts.

Now, don’t get us wrong: Interesting and entertaining headlines are very important when it comes to inducing a viewer to click on a link. However, that’s just the first step. To get your blog to really see traffic and re-visiting readers, there’s a whole lot more to the blogging process. For one, your headline is the sign on the door that gets people into your store (i.e., your blog). But after that, if your store’s actual contents – that is, your blog post’s actual content – is not interesting or useful or compelling, then you’ve already lost your potential follower.

Further, it’s not just enough if your content is pretty good. You also need your subheadings to be as compelling as your actual headline – especially if your blog post crosses the 200 to 400-word count mark. Because your readers are most likely going to be skimming your article in such cases to see if reading your post is going to be worth their time. Hence, pay attention to how you craft your subheads.

To that end, here’s what your subheadings should not do:

1) Be Plain

The subheadings are like headings. So don’t use them as labels. (For example, “Ceramics” as a subheading would be boring. But “How Ceramics Came to Be” is more interesting.)

2) Make the rest of the post redundant

If your subheading reveals enough that it makes the next few paragraphs of your post unnecessary, you need to change it.

3) Be irrelevant

Subheadings should make sense. Even without context.

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3 Easy Ways To Ensure Your WordPress Blog Posts Are Effectively Optimized

WordPress blog Post

3 Easy Ways To Ensure Your WordPress Blog Posts Are Effectively Optimized

If you’re using your WordPress blog to attract traffic for your brand online, then you’ll know that simply having a blog with good content is not enough. You need to also optimize your blog so that search engines and social media users can find you. (This statement is taking it for granted that you are sharing your blog posts on social media. So if you’re not, start doing so right now!)

To that end, here are three simple ways to effectively SEO optimize your WordPress blog

1) Install a good SEO plugin

The Yoast SEO plugin from WordPress is a good option, especially if you already use a custom WordPress blog. However, just installing it isn’t enough: While the plugin will make your blog’s SEO better and easier to manage, you should first learn how to use this plugin and how to use it well.

2) Research keywords for each blog post

The worst thing you can do is assume that you already know the best keywords for your blog post. Don’t do that. Use a keyword tool to find the most popular keywords related to your blog post’s topic. Because popular keywords change almost every day depending on the topic.

3) Focus one one main keyword per blog post

Don’t pick a number of popular keywords that you have to artfully twist into your blog post like a blogging version of rocket science. Instead, focus on one main keyword – or two at the most – that will be the main keyword for a particular blog post. (Related keywords you shouldn’t focus on too much. Rather, just let them occur naturally in the post.) Then, ensure that that one keyword appears once in your blog post’s title, once in the permalink/URL, and once in the meta description (and, of course, at least once or thrice in the main body).

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Signs Of Site Content Over Optimizing Part 1 (Keywords)


Signs Of Site Content Over Optimizing Part 1 (Keywords)

Over-optimizing the web content of your website or blog can be as hazardous to your site as not optimizing your content at all. For, while you certainly want your Web content to be found by search engines online, search engines generally frown at any website pattern that smacks of over-optimization; they would prefer that you make content for actual human users than for mechanical search engines.
However, considering the amount of changes that keep occurring when it comes to SEO trends, sometimes, you can even unintentionally over-optimize your content. So, to avoid this, check out the following warning signs to figure out if you might have over-optimized your blog or website:

1) Using Too Many Keywords

As always, keywords are a careful factor to consider in web content. However, while at one time it was advised that you use certain keywords as much as possible, and later it was advised that your content have keywords occurring at 10% to 15% of the overall text, the truth is no one is completely sure about using keywords anymore. However, it is certain that keywords should occur naturally in your web content. Hence, as a rule, just ensure that you use keywords at least once in the title, the header, and the body of the content. Any occurrence of keywords in addition to these should occur naturally (and can even occur as related keywords or synonyms).

2) Using (Utterly) Non-Relevant Keywords

This is another thing you should watch out for. Because, if you do have a number of utterly irrelevant keywords occurring in your content, then you’ve over-optimized your web content and will make the current search engine gods angry. So fix that. Random occurrences of un-related keywords might occur once in a while. But if the occurrences are frequent enough to get your website or blog ranked for those absolutely unrelated keywords, then that needs fixing.
(This usually happens when you’ve tried to rank your website for a topic that is highly searched but is not at all relevant to your website. And while that might get you traffic for a brief while, it is not an advisable tactic, and it could get you penalized when the irrelevancy of your content with regards to that keyword(s) comes to light.)

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3 Guidelines For Writing Web Content

website content writing

3 Guidelines For Writing Web Content

Considering how the rules of SEO have changed over time, it can be really confusing to figure out today what you should and shouldn’t do when writing the web content for a website. For unlike the yesteryear of the World Wide Web, you can’t pass of any keyword-rich copy off on the Internet: Users now expect useful, humanized content that they can read, understand, find relevant to what they’re looking for, and enjoy above everything else. And hence, search engines enforce the same criteria for web content in order to rank them highly in results.

So, for those of you who are confused over what the “actual rules” are for writing Web content in 2017, don’t fret. Just follow the three instructs below and consider them blanket guidelines for any kind of Web content that you’re writing:

1) Write for Humans

Writing content for the World Wide Web should not be done by keeping search engine rules in mind. True, you want your content to be found by search engines. But remember your endgame: You want to get actual human users to visit your website and engage with your content. Hence, always write you content in a way that shows you’re communicating to actual humans.

2) Write Relevantly to the Web Page and Website Hosting the Content

Is the content your writing for a website about automobiles? Or is it for an ecommerce site that sells products online? Or is it a lifestyle blog? The niche you’re writing for – and the website and web page in question – is very important. For, whatever you write as content here has to be utterly relevant to that specific niche, website, and web page.

3) Do Not Over Optimize Your Content

Over optimizing your content for search engines can actually make your content less effective. So only follow the SEO “rules” that suit your content niche. Going overboard with optimization techniques (especially now) can, in fact, lower your search ran

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3 Free Tools That Will Make Content Marketing, Organizing & Scheduling Much Easier

3 Free Tools That Will Make Content Marketing, Organizing & Scheduling Much Easier

Content is the lifeblood that keeps any marketing strategy alive. And so, while there are a number of free tools out there that can help you with your content marketing strategy, the truth is you have other more indirect payments you need to organize other than outright cost. Time is one of those payments. And often, chaos is the other. After all, you don’t just have a number of content topics to get out on your blog on time. And that’s not even the half of it. You need to first find topics, research content, organize your research, draft/create the actual content, edit it, and then publish it and share it on blogs, websites, and social media alike. Now, likely, you have more than one blog. And, depending on the frequency of your posting schedule for each of the blogs you’re in charge of (i.e., once a week, twice, thrice, every weekday, every weekend, etc.), you’ll need content relevent to both your blog’s niche as well as your schedule (for instance, if your blog and business is into baking, you can’t post a topic on Christmas cookies and holiday snacking gifts in June).

And if you collaborate with a team, then your content marketing strategy just got a lot more hectic.

Which is why, help you plow through this chaos and schedules, you should use the following three free tools to schedule, organize, and stay caught up with your content marketing strategy:

Google Calender

1) Google Calendar

All you need is a Gmail account that you can sign into and then create a New Calendar from your dashboard. Now, you can create events for each topic, their edits, and their publishing schedule. You can even colour code the events and share the calendar with your teammates.





2) Trello

Trello is a free collaboration tool where you can create boards, cards, and lists in order to keep track of all your projects in all its varying stages.



3) Wunderlist

No organization tools list is complete without a to-do list. And that’s precisely what Wunderlist is: A to-do list manager. Here, you can not only jot down your plans, but you can also set reminders and alerts, share the lists with other collaborators, access them on all your devices, and even add hashtags and notes.



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3 Free Headline Generation Tools For Content Creation

3 Free Headline Generation Tools For Content Creation

Generating constant and regular content for your business website or blog is an indispensable SEO technique. However, even with frequently scheduled posts and advanced drafts to keep your game up, and even if your niche allows for endlessly varied and interesting topics to create content on, there are always times when a creative block hits – times when you’re suddenly out of topics or feel the only topics left have already been overdone. Or sometimes, you just have no idea what content to create altogether.

In such scenarios, headline generation tools can be a great help in giving you content ideas to generate. Here are three such free headline tools you can check out right now:

Portent's content Idea Generator

1) Portent’s Content Idea Generator

Portent’s Content Idea Generator is a handy tool where all you’re required to do is enter the subject of your choice, and you can keep clicking to get new ideas for various content titles for your subject. As the titles are generated, you even get little comments around that title – which will help you develop content on that topic or even think of new variations of content topics.



Impact title generator tool

2) Impact’s Blog Title Generator

Just as the name suggests, Impact offers a free tool where you can find a number of titles or headlines for blog content. The titles appear with blanks in between, where you can substitute a variety of subjects and objects in order to get great ideas to write about in your niche.




hubspot topic generator

3) Hubspot’s Blog Topic Generator

With Hubspot’s Blog Topic Generator tool, you can enter up to three topics (or, more specifically, nouns) that you want to write about, and it will bring up to five complete titles that you can create content on. And that’s basically ideas for a whole week or more!


Of course, these tools aren’t perfect, and they certainly won’t do your job for you. But as anyone who works on content generation knows, sometimes all you need is a topic, title, or headline to get started

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3 Possible Reasons Why Your Content Isn’t Attracting Links?

Content & Backlinks

3 Possible Reasons Why Your Content Isn’t Attracting Links?

Consider this: You’ve got the content and you’re faithfully posting regular and relevant topics every week that lines up with the niche of your site. That’s good. But, you also aren’t getting any backlinks to your content. And considering that backlinks can really amp up your SERP rating, this is not so good. But, you also have no idea why you’re not attracting links, and you don’t know what you might be able to do about it.

If you think the above situation is similar to your own, then this article is for you. It deals with three common reasons why certain content doesn’t seem to be attracting links and what one can do to possibly rectify this:

1) Problem: Your Content is Irrelevant

Understand that a lot of your content might very well have gotten irrelevant over time. And consequently, it won’t garner your audience’s interest anymore as the information provided in your content is irrelevant. (Also, even if your content is relevant, make sure that it is clear, easy to understand, and well-structured.)


Check your old posts. Update the information in it so that it is relevant and ensure that it’s checked and fixed for any flaws. Also, when creating new content, ensure that your topics are relevant and well-written.

2) Problem: Your Content isn’t Promoted Enough

Maybe you’re not promoting your content on social media enough. Or perhaps you’ve ignored sharing your old content on social media because it was shared months or years ago. Well, how will people find your content if you don’t promote it?


Always, always promote your posts on social media. And often. Even if you’re re-sharing old content multiple times on numerous social media sites, do it. Flaunt your content so people can find it.

3) Problem: You’re Asking the Wrong Niches or Websites for Backlinks

You’ve approached many websites for backlinks but have come up empty despite your efforts.


Consider that maybe you’re looking at the wrong niches and websites for your content, or that you’re creating the wrong kind of content for your niche. And then either find the right niche sites for your content or re-structure your content to fit those websites’ niche.

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3 Tips To Creating Posts Your Audience Will Love


3 Tips To Creating Posts Your Audience Will Love

‘Content is King’ has been a common mantra when it comes to digital marketing recently. And for the most part, it’s absolutely right: Quality content will do much more for your brand, business, and sales than most SEO tricks ever will. And the best part is, no change in the Google search engine algorithm will ever negate the fact that Internet users want sound, interesting, and relevant content for all their search queries.

However, while it’s great to create regular content, you also have plenty of competition when it comes to content marketing on the Web. Hence, you need to create posts that your audience will enjoy if you truly want to reap the benefits of content marketing.

Towards that end, here are three important tips on how you can create content that your audience will genuinely engage with:

1) Focus on the user, not the search engine

After all, the search engine merely lists links to your content. But how well a user will engage with and love your content will depend entirely on how well you design your post to accommodate your audience’s needs. And if your content isn’t interesting to your audience, they’ll simply exit your site quickly (which will reduce your page ranking anyway).

2) Create quality content

Content ridden with factual and grammatical errors will turn readers off your content faster than you can click “publish” for a post. So, pay attention to the way you craft your content. Make it clear and easy to read as well so that your content is easy to understand and consume.

3) Use relevant and similar keywords

Google’s recent algorithm updates no longer require your keywords to be identical to a search query (though, it’s not a disadvantage either). Rather, if you have keywords that are merely similar in meaning to the search query in the search engine, then your content has a good chance of being found. For example, if the search query is “how do build a model ship”, then you won’t necessarily get results containing the very same keywords, but rather links that show or explain what building a model ship entails. (Plus, using similar keywords and synonyms means you don’t run the risk of stuffing your content with the same keywords either.)

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