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3 Best Free SEO Tools

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SEO Tools

3 Best Free SEO Tools

The modern Search Engine Optimizer (SEO) has a lot to contend with. For, if a popular search engine algorithm isn’t changing one moment, then new web tools (for digital marketing) are coming into existence in another moment. So, suffice to say that a digital marketer or an SEO will constantly find himself or herself in the position of changing their SEO tactics in order to keep up with the changing digital marketing trends. And that’s precisely the scenario with digital marketing right at this moment: For SEO has shifted from being a technique to optimize website content for search engine visibility to a technique to optimize user experience. And that’s not even considering the fact that more and more analytical and insight web are coming up in the market – tools that digital marketers need to keep up with to stay competent in the field. Read more

5 SEO Errors Of E-commerce Websites

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ecommerce seo errors

5 SEO Errors Of E-commerce Websites

E-commerce is the future of business. This model of online trading has many benefits over the traditional system but the best thing is that it gives small businesses the power to compete with the big names without having to incur major expenses. However, to capitalize the full potential of the web, you should be aware of these 5 SEO errors that many e-commerce websites commit. Read more

Is SEO The Same As Internet Marketing?

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Internet Marketing

Is SEO the Same as Internet Marketing?

When one thinks about Internet or Online marketing and has at least a little familiarity with the web, what first comes to mind is usually SEO. This isn’t surprising, especially as most content about Internet marketing usually includes SEO. The result though, is that SEO is often used synonymously with Internet marketing – Which brings us back to the question in the title: Is SEO the same as internet marketing? Read more

How SEO Increase Your Business Opportunities?

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SEO & Traffic

How SEO Increase Your Business Opportunities?

You’ve probably heard enough by now about how SEO is essential for your online presence and business; how much of an aid it can be for any venture. However, what you should also know is that SEO is not a one-click or even a one-time action or process. You can’t use SEO once on your website and then think, “OK, I’m done. Now I just have to sit back and relax.”So, if you’re one among those who did think this was all there was to SEO, this article is here to tell you to think again! Read more

Why SEO Always Triumphs Over Paid Traffic?

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SEO vs PPC

Why SEO Always Triumphs Over Paid Traffic?

SEO, as a major online marketing tool, is often used in tandem with other digital marketing techniques. In fact, using PPC and SEO together is often a popular partnership of marketing techniques in the cyber arena. The main difference between these two Internet marketing tools though, is that while SEO garners organic or free web traffic for your business via your online portals, PPC is often used online to garner paid traffic. And while PPC and paid traffic has its place, the truth is that SEO covers more ground while costing a whole lot less. Read more

SEO And Offline Sales

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offline seo

SEO And Offline Sales

SEO (Search Engine Optimization) is essential for digital marketing, and it is practically a lifeline for online sales and ecommerce. But an indirect fact is that good SEO is actually beneficial for offline sales as well.

The digital era we currently live in has made ecommerce websites and solely online businesses a reality. But that in no way means that offline shops and businesses are a thing of the past; not at all. It’s just that it is more lucrative for a business to have a digital platform in addition to its offline platform. However, not all offline stores have an ecommerce website or online goods. At the most, they may simply be using cyber space to let their potential customers know of their existence and products. But their actual sales and business transactions still take place offline in the real world rather than online. (Facebook pages for local businesses are a prime example of such cases.) Read more

4 Reasons Why Quality SEO Cost So Much Money?

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SEO Cost

4 Reasons Why Quality SEO Cost So Much Money?

Are you one of those people who think SEO is a cost that can be avoided? Are you of the view that SEO companies and consultants charge way more than what they should? Do you think this marketing tool can be a given a short shrift? Well, if you have such notions in your mind, you need to get your facts right for SEO is the lifeblood of online marketing and deserves all the money and merit that it commands. Want to know why? Here are the details. Read more

3 SEO Trends To Keep In Mind For 2015

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SEO Trends 2015

3 SEO Trends To Keep In Mind For 2015

 SEO or Search Engine Optimization means, in simple terms, optimizing a website for maximum related traffic. Now, earlier, the easiest and most common way to do that was to pick up a couple of popular keywords and sprinkle them generously throughout the content. This was not a really bad idea when the content was relevant and the web page had the kind of information that the user wanted. But then, keywords were manipulated so that a lot of keywords showed up in content that had no useful information, or in content that wasn’t relevant at all. Read more

2 Little Known Facts for More Effective SEO

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SEO Facts

2  Little Known Facts for More Effective SEO

You must already know that SEO is: A digital marketing practice in which websites are optimized for greater traffic  and user searches. And you have also probably seen a dozen or more tips about how SEO is done. However, other than the more major points regarding SEO (like keywords and content relevance), there are a couple of measures you could take to make your website even more optimized. Read more

4 Tips To Build Your Brand With SEO

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SEO Tips

4 Tips To Build Your Brand With SEO

The famous management guru Philip Kotler has said “The art of marketing is the art of brand building. If you are not a brand, you are a commodity.” Well, this goes to underline the importance of brand building in marketing, whether it is traditional marketing or the modern online marketing. If we talk about the latter, online marketing is the in thing in the present times and businesses cannot do without it. Among the many tools of online marketing, SEO is very powerful and useful in brand building. Want to know how? Here are the details. Read more