2 Ways To Sabotaging Your Facebook Business Page
So, you have a Facebook page and you’ve followed all the “suggestions” and “instructions” that are aplenty on the World Wide Web to make your Facebook business page successful. However, after the initial boost of your page’s engagement, your page is lagging or isn’t coming up to scratch.
If the above scenario seems to suit your situation, then the bad news is that your own actions (or inaction’s) might be sabotaging the potential of your Facebook business page. The good news, though, is that you can easily fix this problem. So see if you’ve been unintentionally dooming your Facebook page in the following ways:
1) The Sabotage: Being inactive on Facebook
Posting a lot of great content on Facebook and then leaving it be to garner likes and engagement on its own is not a good strategy. In fact, that’s the worst thing you can do.
If you don’t have regular content to post, then schedule posts so that they are evenly posted on Facebook (and prepare hash tags and name tags and content descriptions for these posts as may be necessary). And if you’re more active on Twitter or on a blog, then link your Facebook account to them so that every time you post a tweet or a blog post, the same is shared on your Facebook page as well.
But, no matter how you do it, ensure that you’re active on your Facebook page at least once a week (preferably more).
2) The Sabotage: Posting random and boring content
While posting unrelated content on your Facebook page once in a while (which means once in a blue moon) is acceptable, flooding your Facebook page with clickbait content and content that is uninteresting and not useful to your readers is a big no-no. Are you an automobile-related page? Then unless your post is about cars and limos used or hired at weddings and why, do not post wedding-related posts on such a page!
You don’t have to be unreasonably stringent to your niche. Humor and entertainment and emotional appeals are always welcome. But just make sure your posted content is in some way related to your page’s niche. After all, if you’re a dog owner (for example), wouldn’t you be irritated to join a page for dog-care and then be flooded by cat-care or mouse-care posts in your news feed?