Posts

What You Should Know about Primary and Secondary Keywords?

Primary & Secondary keywords

What You Should Know about Primary and Secondary Keywords?

Keywords are the lifeblood of SEO. Recently, businesses and website owners have realized the necessity for valid content on their websites. But strong and relevant keywords being scattered all over the content is still as important as ever for SEO.

On that note of keyword importance, you should know that there are two major categories of keywords you should consider for SEO: primary keywords and secondary keywords. Read more

Is SEO The Same As Internet Marketing?

Internet Marketing

Is SEO the Same as Internet Marketing?

When one thinks about Internet or Online marketing and has at least a little familiarity with the web, what first comes to mind is usually SEO. This isn’t surprising, especially as most content about Internet marketing usually includes SEO. The result though, is that SEO is often used synonymously with Internet marketing – Which brings us back to the question in the title: Is SEO the same as internet marketing? Read more

Defining Onsite SEO & Offsite SEO

On & Off Site SEO

Defining Onsite SEO & Offsite SEO

Onsite SEO

Onsite SEO is the SEO practice that most of us are more familiar with: It is the process of optimizing the content of your website so that it appears in the search engine results of relevant keyword searches.
In other words, after you research the best keywords to apply to your website, you develop your website content conscientiously around those keywords.
You also don’t just stick to optimizing the body content of your website either.
Every web page on your site should have the appropriate target keywords, as well as valid content relevant to those keywords.
Even the titles, URLs, headlines, image tags, meta tags, and meta descriptions on every page of the website should be carefully crafted based on its content and the relevant keywords.
In fact, the more relevant content you have on your chosen keywords, the better.
Hence, every single SEO technique and action you take on your actual website is referred to as “Onsite SEO”. Read more

How SEO Increase Your Business Opportunities?

SEO & Traffic

How SEO Increase Your Business Opportunities?

You’ve probably heard enough by now about how SEO is essential for your online presence and business; how much of an aid it can be for any venture. However, what you should also know is that SEO is not a one-click or even a one-time action or process. You can’t use SEO once on your website and then think, “OK, I’m done. Now I just have to sit back and relax.”So, if you’re one among those who did think this was all there was to SEO, this article is here to tell you to think again! Read more

Why SEO Always Triumphs Over Paid Traffic?

SEO vs PPC

Why SEO Always Triumphs Over Paid Traffic?

SEO, as a major online marketing tool, is often used in tandem with other digital marketing techniques. In fact, using PPC and SEO together is often a popular partnership of marketing techniques in the cyber arena. The main difference between these two Internet marketing tools though, is that while SEO garners organic or free web traffic for your business via your online portals, PPC is often used online to garner paid traffic. And while PPC and paid traffic has its place, the truth is that SEO covers more ground while costing a whole lot less. Read more

SEO To Capitalize On Weak Competition

SEO

SEO To Capitalize On Weak Competition

The internet is everywhere. Thanks to smart phones, one does not need to get on to the bulky desktop or even the slimmer laptop to check out things. Customers check out businesses and products on their mobile screens which further strengthens the case of SEO, especially for small and medium sized businesses. With SEO, you can easily come into the eyes of the people who will bring you revenues and more business. It is a smart and effective marketing technique with high returns on investment that does not require much investment either. Read more

Let SEO Work for You

seo

Let SEO Work for You

SEO will not work for you. And you are pretty convinced that it is not worth your money and resources. Well, before draw such a conclusion, be sure to get your facts straight. SEO is one of the most cost-effective and result-oriented online marketing tools that can help you grab leads and traffic. It attracts clients and also builds brand loyalty. It is responsible for good search engine ranking. If you could not get it right, it does not mean that SEO is ineffective and useless. It is just that you did not hire a competent SEO analyst which could be because you were not willing to spend on SEO. Read more

4 Reasons Why Quality SEO Cost So Much Money?

SEO Cost

4 Reasons Why Quality SEO Cost So Much Money?

Are you one of those people who think SEO is a cost that can be avoided? Are you of the view that SEO companies and consultants charge way more than what they should? Do you think this marketing tool can be a given a short shrift? Well, if you have such notions in your mind, you need to get your facts right for SEO is the lifeblood of online marketing and deserves all the money and merit that it commands. Want to know why? Here are the details. Read more

4 Tips To Build Your Brand With SEO

SEO Tips

4 Tips To Build Your Brand With SEO

The famous management guru Philip Kotler has said “The art of marketing is the art of brand building. If you are not a brand, you are a commodity.” Well, this goes to underline the importance of brand building in marketing, whether it is traditional marketing or the modern online marketing. If we talk about the latter, online marketing is the in thing in the present times and businesses cannot do without it. Among the many tools of online marketing, SEO is very powerful and useful in brand building. Want to know how? Here are the details. Read more

SEO & Marketing

SEO & Marketing

SEO & Marketing

Many people correlate online marketing with SEO. They think SEO equals to internet marketing which is not true. Of course SEO or Search Engine Optimization occupies the major chunk of the online marketing pie but it is not the “be-all-and-end-all” of digital marketing. Online marketing is the sum total of SEO, social media promotion, email marketing, display advertising, mobile advertising, search engine marketing and much more. It is a large spectrum of activities that involves research, analysis, evaluation, innovation, creativity, hard work and consistent practice. And SEO should be in tandem with all these activities if it has to come up with favorable results for your business. Read more