Social Media – The Frighteningly Effective Manipulator Of Our Concept of Time
The online realm can be an ace manipulator when it comes to our perception of time. We might have the best of intentions when we begin: We will swear to ourselves that we will focus and that we will spend just one hour on social media and then immediately work on that blog post that is due at the end of the day. It’s early, after all. We have plenty of time. (Ha!)
Then we log into social media, and it’s like the snake charmer hypnotizing the snake! We respond to messages, tweets, comments, then share what we want to share. We might schedule posts and write necessary content too. But we also do a number of other tasks on social media that just crop up and were not part of our original plans. And then, when we look up, we find that we’ve spent hours on social media, have not quite finished the tasks that we were supposed to finish on social media in the first place, and now have to rush into overtime in order to complete that blog post.
Even worse, we find that our energy has depleted and we can’t focus – which most of the time means that we take even longer to complete the necessary digital tasks if we don’t postpone it to the following day or week instead. And thus, social media (and the Internet in general) is an ace manipulator when it comes to time: It is so frighteningly addictive and engaging that people have been known to spend hours upon hours (even days!) glued to the screen. And, if you’re a digital marketer, or even someone simply starting to manage a blog and brand (or online business) on their own, you would have experienced this multiple times.
Well, the good news is that you’re not alone. A lot of digital marketers have to combat this problem. For, frankly speaking, social media is practically a time warp come to life.