Social Media Marketing: A Boon For Entrepreneurs With Limited Resources

The trickiest part about being an entrepreneur and creating and managing a startup – especially in the initial stages – is the limited amount of funds that one has to deal with. It doesn’t even matter if you’ve already gained investors or have family money backing you up. For, you’ll always have too much to spend on and decisions to make on what you can do without. And, considering that there will be no startup or customers without a product or service, it is obvious why most new entrepreneurs will opt for focusing on their product or service and leave their marketing budget for much later.

However, the beauty of the Internet age is that there are not only a lot of resources available now that are dead cheap (compared to traditional resources) but that there are also a lot of resources available online now that are absolutely free. And social media is one of the richest (and free-est) online marketing resources any entrepreneur could possibly use.

Of course, there’s a paid aspect to social media sites too. But that is completely optional. On the other hand, social media websites are primarily free and all you need to do is set up an account that is connected to your online platform and business in a number of social media websites (like Twitter, Facebook, LinkedIn, and any and many other such websites) in order to reap the benefits.

After that, all you have to do is make sure you manage the accounts regularly (we would suggest that you hire someone to manage these accounts, but we’re focusing on the “free” factor of social media marketing in this article) and that you ensure every new blog post, offer, promotion, press release, or any kind of worthwhile information related to your business is automatically posted and shared on your social media accounts.

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