Signs Of Site Content Over Optimizing Part 1 (Keywords)
Over-optimizing the web content of your website or blog can be as hazardous to your site as not optimizing your content at all. For, while you certainly want your Web content to be found by search engines online, search engines generally frown at any website pattern that smacks of over-optimization; they would prefer that you make content for actual human users than for mechanical search engines.
However, considering the amount of changes that keep occurring when it comes to SEO trends, sometimes, you can even unintentionally over-optimize your content. So, to avoid this, check out the following warning signs to figure out if you might have over-optimized your blog or website:
1) Using Too Many Keywords
As always, keywords are a careful factor to consider in web content. However, while at one time it was advised that you use certain keywords as much as possible, and later it was advised that your content have keywords occurring at 10% to 15% of the overall text, the truth is no one is completely sure about using keywords anymore. However, it is certain that keywords should occur naturally in your web content. Hence, as a rule, just ensure that you use keywords at least once in the title, the header, and the body of the content. Any occurrence of keywords in addition to these should occur naturally (and can even occur as related keywords or synonyms).
2) Using (Utterly) Non-Relevant Keywords
This is another thing you should watch out for. Because, if you do have a number of utterly irrelevant keywords occurring in your content, then you’ve over-optimized your web content and will make the current search engine gods angry. So fix that. Random occurrences of un-related keywords might occur once in a while. But if the occurrences are frequent enough to get your website or blog ranked for those absolutely unrelated keywords, then that needs fixing.
(This usually happens when you’ve tried to rank your website for a topic that is highly searched but is not at all relevant to your website. And while that might get you traffic for a brief while, it is not an advisable tactic, and it could get you penalized when the irrelevancy of your content with regards to that keyword(s) comes to light.)