Relation between SEO and Content

The web industry functions on some very popular sayings. “Content is King” is one such saying that has been there since the inception of search engines and sites. And it is a very obvious fact that good content rules the hearts and minds of audience. No one will come to your site if it is just style and no substance. Content is the core of any web platform and there is a very close relation between SEO and content. For any web platform to succeed, it is important that content and SEO are in harmony with each other.

It is a balancing act where oneshould not overshadow the other. You must have fresh and quality content to win the hearts of readers but in order to impress search engines you have to resort to SEO. This is because search engines are not human beings who can understand and evaluate quality in the same way as a human brain can. They rely on keywords, algorithms and other SEO components to identify the content on a web page and rank it, thereon. Therefore, it is important that your content is visible and understandable to the search engines.

And this is where SEO comes into play. It makes your content visible and understandable. It lets you cater to the metrics of relevance and importance that Google and its brethren use to yield search results. But in your zeal to do SEO, you should not sideline content. It should get enough scope to thrive and be creative. Writing is a very constructive work that needs freedom and SEO curtails that freedom in some way or another. But it can be tackled with hard work and persistence. So, work on mastering the balancing act and maintain the relationship between SEO and content. It is vital for survival.

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