How To Use Live Videos To Promote Sales & Offers At Your Local Store?
Live videos are unfortunately not used much by local stores and shops. But they should be, considering the great marketing and customer-inciting abilities live videos have. In fact, the next time you’re having a sale or offer at your store, instead of posting a video of the sales and products after the sale is over, do a pre-sale video via a live video on social media.
Here’s how you can do that:
1) Promote your live video beforehand
Of course, you’ll have to promote the date and time of your live video beforehand to ensure that people see it on time. And yes, you’ll have to schedule it so that the live video goes live exactly when you’re setting up, or buying the products, or whichever point you think will be the most effective. This also means you’ll have to plan the entire thing (at least briefly) beforehand so that you can effectively let your customers know about your upcoming live video and what they can look forward to.
2) Use live videos to promote your current and available stock
Most of the time, videos about products in stores are seen long after a particular promotional offer or sale is over. The sale in question is often shot and posted on social media. And, any customers who come afterward will find a different range of products to buy. With live videos, however, your store can broadcast live the process of you and your team setting up the store or even buying the products that are actually going to be on sale. And when customers visit your store in response to that live video, they’ll know what products to find.
3) Live videos mean customers can bid or reserve products online as well
You can even allow customers to reserve or bid for products in the comments if you wish. As in, you could put a stipulation that a product will be kept in reserve only for three hours from the posting of that comment. Or, if it’s a regular customer, you can simply hold it until they reach the store. Either way, such live videos will encourage customers to visit the store as soon as they view the video.