How To Optimize Heading Tags For SEO
Headings Tags are very important when it comes to optimizing content, and that is so for two reasons:
Headings help structure your content and give a top base from which your sub-headings and leads can be drawn from and organized.
Heading tags are a crucial and standard element when it comes to HTML tags, and Google expects your website content to have them. Consequently, it is through these heading tags on your content that you gain traffic to your site via clicks.
So, considering that headings are so important to make your content searchable, it makes sense that optimizing your headings for SEO should be a primary SEO practice.
Here are two ways to ensure that your heading tags are optimized for SEO
1. Use Keywords in Your Headings
Using keywords that are relevant and appropriate to the subject matter of your content as part of your heading is a smart and sometimes crucial move. For, when your heading has a keyword, it is far more likely to rank higher in the search results for that keyword. (Just make sure that keyword is relevant to the content as well, of course.)
2. Keep Your Headings within 60 Characters
When your headings are longer than 60 characters, chances are that the user will not be able to read the entire heading in the link they find. And as headings are necessary mainly for users to get an idea about what your content contains, you’d be throwing away it’s basic use if users can’t see the full heading for themselves in the link. So try to keep your headings within 60 characters. Statistics have even shown that optimizing headings in such a way can increase the number of user-clicks on your links and, thus, consequently boost your web traffic.