How To Improve Local SEO Via Online Reviews
If you run a local business, one of the best returns you can get from your customers is good reviews. Now, of course, for a good review, you must have good products and services. But once you’ve mastered that bit, and you know your customers are happy, the best way to take advantage of your customers’ satisfaction is to nudge them into giving reviews about your business.
Now, these reviews can be Google+ reviews, Facebook reviews, or even twitter reviews: It doesn’t matter where these reviews are posted; all that matters is that these good reviews are posted online in a public forum in connection with your business. And, don’t fall into the pit of thinking that the higher number of reviews you get, the better your local search rankings will be. Sure, your rankings will improve, especially if your competitors don’t have the local SEO advantage of online reviews. But more than the number of reviews you have in relation to your site, it’s the higher rated reviews that will do the trick. There’s no need to fret about it though; the main aim is to get as many good reviews as possible, no matter the number of them you receive.
Of course, the tricky part is actually getting reviews. But contrary to what you might think, customers are usually happy to give reviews as long as they’re reminded and/or nudged into doing so immediately after they use your product or service; that is when their experience and opinion is most fresh in their minds.
In case you find getting reviews from your customers tricky without an incentive, you can easily give them a nudge by offering coupons, an extra service, or a discount for the next time they visit in return for a review. In fact, give your reviewers a simple mention of thanks on your local business’s Facebook page and you’ll often have loyal customers for life.