How to Curate Content the Right Way?
Content curation has a pretty bad rap. But that’s mostly because a lot of people have the wrong idea about how content curation is actually done. Plus, a lot of people consider curating content the same as plagiarizing content – Whereas, that’s not true at all.
Yes, curating content means using other people’s content. But it does not amount to plagiarism. Rather, when done right, you are simply using content that you know your audience will appreciate and are helping your audience find relevant content from the best sources. For example, Facebook Newsfeeds is a good example of curating content: When your friends on Facebook like, react, or engage in anyway with a link or post, they and Facebook Newsfeeds are simply giving you an opportunity to get great content. Just think: Who in your friends list do you trust to get good, reliable, and/or entertaining content in a particular niche? So when they react or engage with content or share it, they and Facebook Newsfeeds (when it shows you such links) are actually curating content themselves – and doing it right.
So, now that we’ve given you a better idea about what content curation actually means, let’s get down to how you can create curated content yourself the right way:
1) Give your own take and insights on the content. Sure, you can use good content made by others. But give your own view on it as well so that your viewers know that you know what you’re talking about.
2) Be very selective about the content you curate. After all, you’re borrowing other people’s content to show your viewers that you have taste. Being picky here is therefore a good thing.
3) Give credit where it’s due: Always attribute your sources, and – if you’re using an entire post, or video, or something similar – make sure that you link back to it.