How To Choose & Use Keywords To Drive Traffic
If you’ve been dabbling in SEO (Search Engine Optimization) at all before – no matter for what purpose or for how short or long a time – you probably already know that keywords are the lifeblood of Professional SEO Services. The tricky part though, can be divided into two main facets: Choosing the right keywords to drive the right kind of traffic to your content; and how one must use the keywords in the content and in the website. So here’s what you must consider before using keywords to drive traffic to your website.
What Kind of Keywords should be Used?
Now the very first thing you must understand is that the keywords you use on a web page should be Relevant. This might seem like a no-brainer. But the fact is that there are many websites out there that simply use keywords for the sake of using keywords, whether they are relevant keywords or not. So, for instance, if your content is about the American Civil War, don’t use the keyword “Captain America Civil War” just because it’s currently popular. (Unless of course, your content appropriately and relevantly talks about both topics equally in some way.)
How should You Choose Targeted Keywords?
The next important step is to choose the right keywords for your content – Or, in other words, to choose targeted keywords for your content. And you can do so by using a keyword research tool.
The Google Keyword Tool is one such research tool: All you have to do is type in a keyword that you think is good for your content, and the tool will immediately give you a list of the keywords most used by websites, how often the keyword you typed in is used, how often such keywords have been used in a particular location, and other such important information.
Now here’s the important bit: What you will have to do is choose a keyword (or keywords) that has been used frequently by users in the last month, but one that is not used by many websites.
How Do You Use Such Keywords in Your Content?
When you use keywords in your content, the first thing is you should not do is stuff your content with keywords. Only 2% to 5% of your content should be keywords; that’s enough to be efficient. Other than the content though, make sure you use your chosen keywords in the web page’s URL, title(s), meta tags, meta description, and while employing image SEO.
Each of these techniques, when appropriately applied, will greatly help in driving traffic to your online content.