How To Build Better Brand Signals To Improve Search Visibility?
Brand visibility was a must for consumer engagement before the advent of the World Wide Web. And that is one of the aspects that have not changed even after businesses and brands moved to the online sphere. Because, in essence, consumers cannot do business with a brand if they do not know it exists. And in today’s digital age of global competition, it has become more important than ever to have your brand be adequately visible online.
Now, most likely you’ve already started spreading awareness of your brand and establishing your brand image. However, keeping up your brand visibility is an ongoing process that you can never let up on. And what ultimately determine your scope of brand visibility online is your brand signals. Ultimately, though, that’s where many brands falter. Because, the truth is, your brand signals need to have a constant and daily online presence in order to not be swallowed up in the rush of more powerful brands.
So if you’ve managed to reach the first search page with your main keywords, here are two must-do habits you must adopt to make sure you stay there:
1) Never Stop Producing Quality Content
Every brand has a subject area that they’re known for (or want to be known for). And you have to regularly produce quality content related to these subjects in order to keep up your range of brand signals online. Expert content and information is always welcomed by the Internet. And if your brand is tied to such content, you’re keeping yourself well on the radar.
2) Have A Strong Social Media Presence
Your brand should have accounts in multiple social media sites (like Facebook, Twitter, Linkedin, etc.). And you have to share content practically every day in order to maintain your level of brand visibility. In fact, it doesn’t even have to be your original content. Simply share other content (with due credit) that your followers will enjoy, and meeting your brand signal quota for the day.