How SEO can Help Boost Your Social Media Content
SEO (Search Engine Marketing) and social media are often considered to be different aspects of the digital marketing spectrum. And yes, they are different. But like most things in the realm of creativity, behavior, and the Internet, most aspects pertaining to this real are interconnected. And that of course applies to social media and SEO as well.
Many of you are probably already familiar with social media platforms. Facebook, Twitter, LinkedIn, Google+, Pinterest, are some of the most common social media platforms that the majority of us use. (That is not to say that there aren’t any more social media platforms out there; there are plenty more. These are just the ones that are more well-known.) You also most probably have followers. That’s great. But now, your job is to keep them aware and interested in your brand and business. And, more importantly, you also have to reach beyond your regular followers to gain more followers.
SEO can be a vital tool here. It is probably already playing a part within your social media updates without you realizing it too. And you can make it work even better for you by consciously using SEO in your social media content, shares, and updates to reach a wider audience.
Social media, though it might not look like it, runs on SEO searches too. There are particular keywords, particular content, and particular wordings that can catch the interest of certain demographics and genre-oriented social media users. The most obvious example of this is Pinterest users, who always look for pictures and links connected to their likes. So a particular, related word or term in the description can mean the difference between your link being found or not. (Facebook, Twitter, and the like work similarly too; Pinterest was just more easily explained.)
If you have knowledge of the topics trending at the moment, you can even influence your posts to go viral if you use effective SEO in your social media updates. In fact, many posts have gone viral thanks to using SEO techniques in social media. And your post could be next if you use it right!