4 Tips To Improve Your LinkedIn Company Page

linkedin company page

4 Tips To Improve Your LinkedIn Company Page

When it comes to business, it is practically a requirement that you have a Linkedin account. So, the fact that you’ve set up a Linkedin Company Page for your business was a definite step in the right direction! However, in order to get enough engagement for your Linkedin Company Page, you also need to keep it updated and relevant, with all the required sections duly and interestingly filled out, while still maintaining a level of professionalism that will reflect well on your brand.

So, the next time you’re going to revamp your page, here’s 4 improvements to keep in mind:

1) Include Your Website URL In Your Banner

Yes, your Linkedin company page already has a section where you can mention your URL. However, you need to keep this section flexible as you can change it. (We’ll get to why in a minute.)

So, to make sure that your followers or page visitors can always find your main website, include it in your page’s banner image.

2) Change Your “Website” Section When You Have New Links

As mentioned in the previous point, you can change the URL you entered under the “Website” section of your Linkedin Company Page. But we’re not talking about adding a new website URL. Rather, add a link to any new event, publication, or content that your company has recently generated and that you want to promote. For instance, if you have an even coming up, change the URL to that link. Or else, if you have a newly published e-book, enter the URL to where visitors and followers can either download, preview, or buy the e-book. (And so on.)

3) Post Updates On The Page Regularly

Understand that, even if it’s for professionals, Linkedin is still a social media site. And hence, you need to engage and interact with your followers and potential audiences online if you want to stay relevant. As such, you’ll need to post updates on your page regularly (ideally every week to every day) and then respond and engage with whoever interacts with those updates.

4) Use The “Specialities Section To Improve Your Page’s Visibility

In the specialities section, list keyword-like specialities that your company is relevant to as well – in addition to your company’s regular skills and expertise. Simply consider this section like a batch of keywords that’ll improve your page’s visibility.

Contact SEO Freelancer Mumbai @+91-8451924760 or yogesh@seofreelancermumbai.in Now!

Facebook & Twitter Remarketing To Increase Website’s Traffic

Facebook Twitter Remarketing

Facebook  & Twitter Remarketing To Increase Website’s Traffic

Ever visited a website at random, read through and enjoyed some of their posts, and then you visited your Facebook account to find that posts from that website keep showing up as you browse through posts on Facebook? Or perhaps you clicked on one kind of post on Facebook itself, and although the website posts other subject categories of posts too, you keep seeing more posts about the kind of topic you visited more than the others?

Well, that bit of marketing ingenuity is thanks to the Facebook tracking pixel that was probably installed on the website you visited. This tracking pixel then keeps remarketing similar posts from that website to you on Facebook. And a website can install a tracking pixel for twitter too.

So, if you want to increase your website’s traffic, an easy way to accomplish this is by installing a tracking pixel for Facebook and Twitter on your website. This way, you can remarket your posts to those who have visited your website on Facebook and Twitter afterwards, which will most likely get you more post clicks and, consequently, more site traffic.

And of course, let’s not forget that if any of these visitors like or share your post, friends and followers from each of your website visitors’ will most likely see the posts as well, which will most probably lead to them visiting your website if they see a topic that intrigues them. And then the tracking pixel will do its work for you again; and the remarketing process for your website continues. (You’ve got to love social media!)
Still, do remember that this is a technique to help you increase your website’s traffic by remarketing to your website’s visitors and subscribers or followers on Facebook and Twitter. It’s not an umbrella method for online marketing. Simply one method for it!

For Best Social Media Marketing Services Contact SEO Freelancer Mumbai @+91-8451924760 Now!

Why Building a Social Media Empire Should be on Your 2016’s List of Goals?

social media empire

Why Building a Social Media Empire Should be on Your 2016’s List of Goals?

With us well into 2016, the more relevant SEO techniques that have come up recently are a little more clear than it was before. And one of the most prominent SEO trends right now is social media.

Additionally, entrepreneurs are the most encouraged to focus on creating a strong social media empire in order to reap the SEO benefits. Of course, having a strong social media presence will benefit any online presence right now. But entrepreneurs especially will reap big benefits if they focus on building and maintaining a social media empire.

But, leaving the advice, let’s get to the heart of the matter: Why you should focus on building a social media empire in the first place.

1) The very first and most prominent reason would be search rankings. For it’s been increasingly shown that social media engagements (meaning shares, comments, likes, retweets, etc.) can make a web page that much more likely to rank higher on a search page for a relevant result.

2) And the second – almost consequent – advantage that one will also enjoy with having a strong social media empire is that it impressively increases website traffic. After all, Internet users and audiences spend more time on social media than on any other online platform, according to mast statistics. So it makes perfect sense that online audiences are more likely to visit a post or web page that they come across on their social media feeds than anywhere else.

3) Finally, another major advantage is that social media users usually get feeds and links to posts that are actually related to their interests. So there is a lot more frequency to such post clicks than what would happen when a user is looking for a specific online search.

However, one should note that it is not enough to simply build a social media empire to reap these benefits; one should also make sure to maintain it.

Contact SEO Freelancer Mumbai @+91-8451924760 or yogesh@seofreelancermumbai.in Now!

Facebook & Twitter Remarketing To Help Increase Your Website’s Traffic

Facebook & Twitter

Facebook & Twitter Remarketing To Help Increase Your Website’s Traffic

Ever visited a website at random, read through and enjoyed some of their posts, and then you visited your Facebook account to find that posts from that website keep showing up as you browse through posts on Facebook? Or perhaps you clicked on one kind of post on Facebook itself, and although the website posts other subject categories of posts too, you keep seeing more posts about the kind of topic you visited more than the others?

Well, that bit of marketing ingenuity is thanks to the Facebook tracking pixel that was probably installed on the website you visited. This tracking pixel then keeps remarketing similar posts from that website to you on Facebook. And a website can install a tracking pixel for twitter too.

So, if you want to increase your website’s traffic, an easy way to accomplish this is by installing a tracking pixel for Facebook and Twitter on your website. This way, you can remarket your posts to those who have visited your website on Facebook and Twitter afterwards, which will most likely get you more post clicks and, consequently, more site traffic.

And of course, let’s not forget that if any of these visitors like or share your post, friends and followers from each of your website visitors’ will most likely see the posts as well, which will most probably lead to them visiting your website if they see a topic that intrigues them. And then the tracking pixel will do its work for you again; and the remarketing process for your website continues. (You’ve got to love social media!)
Still, do remember that this is a technique to help you increase your website’s traffic by remarketing to your website’s visitors and subscribers or followers on Facebook and Twitter. It’s not an umbrella method for online marketing. Simply one method for it!

For Best Social Media Marketing Services Contact SEO Freelancer Mumbai @+91-8451924760 or yogesh@seofreelancermumbai.in Now!