4 Tips To Generate Facebook Lookalike Audiences For Effective Marketing
Facebook has proven to be a great platform for businesses looking to attract and create customers. It is easy to reach out to consumers with the ads of this social networking site and one can gain more customers by building lookalike audiences. Facebook Lookalike audience refers to those users that come forward as an advanced targeting option for the Facebook ads. They are not restricted by basic interest and demographic targeting functionality. They are built with the help of existing customers. With them, you can easily find the ideal customer. So, here are the tricks through which you can do so.
1. Build email list lookalike audiences
Emails are still an effective marketing tool and you can create a Facebook customer list by navigating to the Audiences dashboard. Click Create Audience, select Custom Audience, select customer file and add your email data. Then map your identifiers, upload the list and create a lookalike audience.
2. Set up video lookalike audiences
Videos are the most popular content and you can create custom video audience by opening Facebook Ads Manager, navigating to the Audiences dashboard. Click menu button and then All Tools. Click Create Audience, select Custom Audience, Engagement on Facebook, video, engagement criteria and then you can build lookalike audiences at various engagement levels.
3. Create conversion lookalike audience
This way you can find new target audiences who have participated in a conversion event but you need to have conversion tracking installed beforehand. Follow the above steps and choose the event you want to create the audience from and you are done. You will receive notification once it is created.
4. Build page likes lookalike audience
Easiest to build, this does not even require you to first create a custom audience as the source audience. Just go to Audiences dashboard, select your page name from the Source drop-down list and create a lookalike audience box.
The thing you need to always bear in mind is that the larger the sample size i.e. the source audience the better your lookalike audience will be.