Steps To Verify Your Local Business’s Facebook Page Via Your Smartphone

Facebook Business Page

Steps To Verify Your Local Business’s Facebook Page Via Your Smartphone

If your local business has a Facebook page, then it will be in your business’s best interests to have a gray “verified page” badge next to your page/business name on Facebook.

Here’s how you can verify your local business page on Facebook right on your smartphone:

Step 1:

Go to your Facebook business page via your Facebook mobile app.

Step 2:

Tap on the More Options button (denoted by “. . .”) and select the “Edit Settings” option.

Step 3:

Under the “Settings” screen, tap on the right-facing arrow (looks like a closing angle bracket or the greater-than sign) on the right of the “General” settings option.

Step 4:

Under the “General” screen, go to the “Page Verification” section and tap on the right-facing arrow on the right of the “Verify your Page” option.

Step 5:

Under the “Page Verification” screen, you will be prompted to “Please enter a business phone number.” Enter your business phone number here and click on the “Call Me Now” button below.

Step 6:

You will get a message on the “Page Verification” screen that will tell you that Facebook is calling you at the number you just entered and that you will get a 4-digit verification code that you will have to note down. Await the phone call from Facebook and note down the 4-digit code. (If the call doesn’t arrive after too long or you miss the verification code, you can click on the “Call Me Again” button at the bottom of the screen.)

Step 7:

Enter the 4-digit verification code you hear into the text box marked “Verification Code”. Then press the “Continue” button.

You should next receive a “Congratulations” message on your “Page Verification” screen, meaning that now you’ll have a gray badge next to your local business’s page [name] on Facebook.

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Tips To Help You Vlog Effectively


Tips To Help You Vlog Effectively

Vlogging or a vlog is an amalgamation of the terms “video” and “blogging” and “video” and “blog” respectively. So, a vlog is nothing more than a blog where you post videos rather than infographics or text-based posts. And in fact, YouTube is the most popular vlogging platform there is today on the Internet.

But we’re not here to explain what vlogging is. Rather, we’re here to give you some great tips to set you on your path to great vlogging practices. So, if you’re somewhat new to the vlog platform, but are seriously considering it as a valid social media marketing tactic, then these tips are definitely for you.

Here are the bare important facts of what you need to know about vlogging:

1) Consistency is King

If you’re going to maintain a vlog, then you must be consistent. If you’re posting once a week, make sure you don’t suddenly drop off the face of the earth for a month or year in-between. If you’re blogging 3 times a week, then stick to that quota. The best method here is to make videos in advance and schedule them all in line with your posting schedule.

2) A Vlog can have Any Content a Blog could

A vlog can have tutorials, personal posts, quick tips, and basically anything that you might write a regular blog post about. What you shouldn’t do is flood your vlogs with ads and marketing messages. That’s not vlogging, that’s commercial advertising, and it can ruin your vlog’s purpose.

3) A Vlog should have a Purpose and a Business Goal

Decide the purpose of your vlog: Are you entertaining? Are you inspiring? Are you informing? Are you instructing? Are you answering customer queries? Or are you doing a little of each? Make sure you understand the purpose of your blog and remember that your goal is to attract more business. Either way, likes, follows, and the like are not your main aim. If you have few followers but you’re getting a lot of business calls and clients, then you’re vlog’s doing what it’s supposed to.

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4 Tips To Get Facebook Page Free Likes

facebook like

4 Tips To Get Facebook Page Free Likes

Facebook is a goldmine for followers and potential customers for your business – especially since it crossed 1 billion users. But then again, Facebook has crossed 1 billion users, a lot of whom are promoting businesses themselves. Which means your competition just got worse on Facebook.
Well, no need to fret either way, because here are some of the tips you can start off with in order to get a good number of free “Likes” for your Facebook business page:

1)Fill in Your Facebook Page’s About Section and Other Fields

Your Facebook page is as searchable on the Web as any website or blog. And it’s your page’s About section that allows you to include the right and relevant terms that will make your page “searchable” non search engines. So, first and foremost, fill this section appropriately.

2) Invite Your Friends and Colleagues to Like Your Page

This is a no-brainer. Before you start looking for other fans for your page, first invite the people you already know on Facebook to “Like” your page. Even if all of them don’t respond, you’ll still get a good number of fans to make your Facebook page more “seeable” on Facebook – as whoever follows your page will automatically promote your page to their friends via their Facebook feeds.

3) Include Facebook Like Boxes on Your Blog and Website

You have the option of including a Facebook “Like” widget on your blog and website platform, so do it. This way, your followers have a way to find you on Facebook and, if they like your blog/website content, then they will likely “Like” your Facebook page too.
(Also, ensure that your blog posts and new content are regularly shared onto your Facebook page as well.)

4) Include Your Facebook Page on Offline Channels

Ensure that all you business materials – visiting cards, letter heads, pamphlets, brochures, custom stationery, etc. – have your Facebook page’s link and name. In fact, if you have an offline store, ensure that all your packaging materials have your Facebook details, and also that your front desk clearly shows your Facebook (and other social media account) details.

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2 Ways To Sabotaging Your Facebook Business Page

facebook business page

2 Ways To Sabotaging Your Facebook Business Page

So, you have a Facebook page and you’ve followed all the “suggestions” and “instructions” that are aplenty on the World Wide Web to make your Facebook business page successful. However, after the initial boost of your page’s engagement, your page is lagging or isn’t coming up to scratch.

If the above scenario seems to suit your situation, then the bad news is that your own actions (or inaction’s) might be sabotaging the potential of your Facebook business page. The good news, though, is that you can easily fix this problem. So see if you’ve been unintentionally dooming your Facebook page in the following ways:

1) The Sabotage: Being inactive on Facebook

Posting a lot of great content on Facebook and then leaving it be to garner likes and engagement on its own is not a good strategy. In fact, that’s the worst thing you can do.

The Fix:
If you don’t have regular content to post, then schedule posts so that they are evenly posted on Facebook (and prepare hash tags and name tags and content descriptions for these posts as may be necessary). And if you’re more active on Twitter or on a blog, then link your Facebook account to them so that every time you post a tweet or a blog post, the same is shared on your Facebook page as well.
But, no matter how you do it, ensure that you’re active on your Facebook page at least once a week (preferably more).

2) The Sabotage: Posting random and boring content

While posting unrelated content on your Facebook page once in a while (which means once in a blue moon) is acceptable, flooding your Facebook page with clickbait content and content that is uninteresting and not useful to your readers is a big no-no. Are you an automobile-related page? Then unless your post is about cars and limos used or hired at weddings and why, do not post wedding-related posts on such a page!

The Fix:
You don’t have to be unreasonably stringent to your niche. Humor and entertainment and emotional appeals are always welcome. But just make sure your posted content is in some way related to your page’s niche. After all, if you’re a dog owner (for example), wouldn’t you be irritated to join a page for dog-care and then be flooded by cat-care or mouse-care posts in your news feed?

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3 Steps To Refresh Your LinkedIn Profile in 2017

linkedin profile

3 Steps To Refresh Your LinkedIn Profile in 2017

Whether you own a company profile or an individual profile page on LinkedIn (or both), it’s very important to assess your profile every few months or so to make sure that everything is updated and as it should be on the profile. However, it’s even more imperative to audit your LinkedIn profile page now due to LinkedIn making changes to its user interface. For, now, you have to ensure that you’ve refreshed your profile to best suit the new look LinkedIn’s made for itself.

Here’s how you can (and should) duly refresh your LinkedIn profile:

1) Update Your Background Image

LinkedIn’s changed it’s background image dimensions, making it much narrower overall. Hence, it’s probably time to re-edit and update your LinkedIn profile’s background image based on these new dimensions. (For instance, you wouldn’t want your logo or new eBook to disappear from the background image; which it will if it has been positioned at the bottom of your old background image.) Other than that, if you’ve made changes to your brand, you should anyway update your background image to reflect those changes.

2) Check, Edit, and Update Your Web Links

Often times, an old website link you’ve included in your LinkedIn profile can disappear. This can either be an unforeseen effect of the changes LinkedIn made to its interface, or because an old edit wasn’t saved properly, or due to some other glitch. Whatever the reason, though, this makes it important that you check your LinkedIn profile’s URL links and make sure they’re still there. Plus, it’s a good idea to test these links to ensure they’re not broken. And you should edit these links if, for some reason, the landing page for that link has been changed.

3) Assess Your LinkedIn Company Page’s “About Us” Section

LinkedIn’s changes has made the “About Us” section of company pages the main eye-catching part of the page. Hence, ensure that you update this section to best present your brand and company. And, on your personal profile page, ensure that all your contact details are up-to-date.

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2 Ways To Narrow Down Your Social Media Target Audience

Social Media Ads

2 Ways To Narrow Down Your Social Media Target Audience

With social media being as vast and widely used as it is nowadays, getting your ad to be found by the right people on social media is more difficult to accomplish than before. Luckily, though, there’s a relatively simple solution to this problem: Narrow down your ad’s social media target audience. For, this will not only help you reach a narrower, more specific, and personalized consumer group, but it will also give you more to work with as you can now personalize your ad to suit this smaller target audience.

To that end, here are two practical ways you can specify your social media target audience to a narrower demographic:

1) Specify the Gender of Your Ad’s Target Audience

The gender of your business’s niche consumer group is a more important factor than one would think. In fact, it would be a good idea to conduct a thorough amount of research into your business to find out whether its males or females who are more prominent in using and buying your products and services. For, in many business marketing plans, a lot of the marketing strategy is targeted at males when their dominant customer group is actually female. Or else, you might be catering to your dominant gender group with your ad while utterly ignoring the other gender group, even though your product and/or service is equally saleable to that other gender group.

2) Include More Specific Demographic Data to Narrow Down Your Ad’s Target Audience

Specifying certain professional designations in your ad’s target audience settings (like lawyer, doctor, teacher, etc.), or even specifying certain interests in your ad’s targeting options (like cooking, gardening, movies, etc.) will get you a more specific target niche for your ads on social media. Even making a separate, more personalized ad for each demographic characteristic you specify will get you better results.

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2 Reasons Why Your Business Should Start Using Emojis On Social Media


2 Reasons Why Your Business Should Start Using Emojis On Social Media

So you’ve set up the required social media accounts you need for your business and you’re interacting with your customers and posting as you should. That’s great. But one feature of social media that most businesses generally avoid using is emojis.

Of course, there are reasons for that: Emojis might not suit the message or image of your brand that you’re trying to communicate. Emojis might look childish and far too informal for a business or brand’s account. And besides, your business had engaged fine on social media so far without using emojis, so why change something that doesn’t need fixing?

Well, here are two solid reasons why you should consider using emojis on social media in 2017:

1) They make social media conversations and posts more personal and conversational

Social media is a platform for conversations, discussions, and social interaction in general. In a sense, social media is like the physical social centers/platforms that existed when the Internet didn’t exist yet and long distance communication was still tedious and/or expensive (think marriage halls, reunions, marketplaces, and the like). The only difference now is that communication is virtual and from behind screens. But the basic purpose of a social platform hasn’t changed; and that means personal interaction.

On top of that, customers and users are looking to have more personal interactions with the brands and businesses they engage with. And that need for personal and personalized conversations on social media reached an all-time high last year.

On that count, using emojis actually helps your business appear more human and less automated-branding-mechanism – which is what your brand and business should look like on social media.

2) Emojis can enhance your social media message much more effectively, and with less character counts and content

A picture is worth a thousand words, and an emoji or two can enhance your social media post much more effectively than text alone could do. Emojis are especially effective in social media platforms like Twitter too, where character counts are limited per post.

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5 Simple Guidelines For Your Business’s YouTube Channel

Youtube Channel

5 Simple Guidelines For Your Business’s YouTube Channel

Whether you are moderating the comments of your business’s YouTube videos yourself, or assigning the task to someone else, you should be aware of certain guidelines when video comments are moderated. Because those moderation decisions and settings could make or break your business’s YouTube channel, and, in turn, make or break your business’s brand image. So keep the following in mind:

1) Don’t delete all negative comments

Deleting all comments that disagree with or argue with your video(s) is a massively bad idea. For, it shows your business as biased and non-transparent – which can not only disuade users from watching or engaging with your videos, but also make them see your brand in an dismissive light.

2) Delete offensive or inflammatory comments

Comments that are personal attacks, biased, or blatantly rude can be deleted without qualms.

3) Delete spam comments

Comments that do nothing but link to an outside site, regardless of whether the comment relates to the video or not, are spam comments. It’s important to delete such comments as such sites could be potentially dangerous with malware and viruses.

4) Delete utterly irrelevant comments

Comments that are not relevant to your video at all are perfectly delete-worthy. For instance, if your video is related to fixing a bicycle and a comment on that video is a chain mail message about a ghost haunting those who don’t follow that comment’s instructions, then delete that comment immediately.

5) Consider setting up blocked word and terms in your channel’s moderation settings to automatically hide such comments

A simple and automatic way to ensure some comments are automatically hidden is to specify certain “Blocked words” in your channel’s comment moderation settings. This way, all comments with those terms will automatically be hidden until you delete or approve them, making both yours and your moderators’ jobs much easier.

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Smart Ways To Make The Most Of Popular Social Media Posts


social media

Smart Ways To Make The Most Of Popular Social Media Posts

Social media is an influential platform to reach out to your users but it is also a challenge to create engaging content at regular intervals. It is time consuming and also demands creativity. Nevertheless, by repurposing the popular content from one media platform to another, one can easily increase the user engagement and that too without putting efforts into creating fresh content. So, here are five fabulous ways through which you can do so.

1. Transform popular Facebook posts into videos or blog posts

The Facebook posts that get hundreds of likes and comments are the ones that generally contain opinion, information and deep research. You can elaborate upon them to create blog posts and if the material is sufficient, you can also make videos. The insight tool of Facebook will tell you about the posts that have been popular.

2. Turn tweets into graphics

You can repost popular tweets on Facebook, Pinterest and Instagram. You can also paste the tweet on an image and retweet it. Tools such as Adobe Spark, Buffer’s Pablo and Canva can be useful in this regard. As for finding the popular tweets, you can see them in the Analytics dashboard.

3. Pin a popular Instagram photo on Pinterest

You can turn viral photos from Instagram into pins to gain extra traffic. All you have to do is upload the photo to a relevant page on your site and then attach the Pinterest URL with the image.

4. Use posts and quotes on SlideShare

SlideShare thrives on slide presentations and you can easily make use of well-received tweets and statistics to reach out to around 70 million users.

5. Make use of Twitter Moment

Twitter Moments is a new storytelling feature from Twitter that lets you combine and reshare top tweets at a single place. It was launched in October 2016 and offers to be a fantastic platform to repurpose popular content.

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Fresh Updates From Social Media Platforms In 2017

social media platforms 2017

Fresh Updates From Social Media Platforms In 2017

2017 is here. More than a fortnight has passed and if one looks at the social media scenario, one would find that there is much to feel happy about. The various social media channels have rolled out new updates and these include features and facilities that are sure to bring a smile on the face of businesses. So, here is taking a look at the various goodies.

1. Instagram Launches Insights & Analytics In Business Tools

In the coming weeks, Instagram business tools will come loaded with analytics that will tell you about impressions, replies, reach and exits. Also, businesses will be able to run full-screen ads in stories and it will utilize the analytics capabilities of the photo sharing platform. The feature is currently on trial with some global brands but will roll out soon.

2. Facebook Allows Live Broadcast From Desktop

Now one can go live on a Facebook page using the web browser from a desktop. Also, video metrics will be available for public videos hosted by profiles with 5,000 or more followers along with comment pinning. Lastly, the Live Contributor role in pages now allows admins to permit specific individuals to go live on behalf of a page and stream live content from a mobile device.

3. Twitter To Bring A New Version Of Its Dashboard App

Twitter will close its Dashboard from 3 February but it will bring a new feature in its place that will have the best of Dashboard and much more.

4. Facebook To Expand Dynamic AD Format

The new update lets advertisers target more audience and reach out to even those who are interested in the product of the company. This is to say businesses can even target those who have not necessarily looked at the product online but have searched for similar items on different websites.

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