3 Steps To Refresh Your LinkedIn Profile in 2017
Whether you own a company profile or an individual profile page on LinkedIn (or both), it’s very important to assess your profile every few months or so to make sure that everything is updated and as it should be on the profile. However, it’s even more imperative to audit your LinkedIn profile page now due to LinkedIn making changes to its user interface. For, now, you have to ensure that you’ve refreshed your profile to best suit the new look LinkedIn’s made for itself.
Here’s how you can (and should) duly refresh your LinkedIn profile:
1) Update Your Background Image
LinkedIn’s changed it’s background image dimensions, making it much narrower overall. Hence, it’s probably time to re-edit and update your LinkedIn profile’s background image based on these new dimensions. (For instance, you wouldn’t want your logo or new eBook to disappear from the background image; which it will if it has been positioned at the bottom of your old background image.) Other than that, if you’ve made changes to your brand, you should anyway update your background image to reflect those changes.
2) Check, Edit, and Update Your Web Links
Often times, an old website link you’ve included in your LinkedIn profile can disappear. This can either be an unforeseen effect of the changes LinkedIn made to its interface, or because an old edit wasn’t saved properly, or due to some other glitch. Whatever the reason, though, this makes it important that you check your LinkedIn profile’s URL links and make sure they’re still there. Plus, it’s a good idea to test these links to ensure they’re not broken. And you should edit these links if, for some reason, the landing page for that link has been changed.
3) Assess Your LinkedIn Company Page’s “About Us” Section
LinkedIn’s changes has made the “About Us” section of company pages the main eye-catching part of the page. Hence, ensure that you update this section to best present your brand and company. And, on your personal profile page, ensure that all your contact details are up-to-date.