3 Steps To Refresh Your LinkedIn Profile in 2017

linkedin profile

3 Steps To Refresh Your LinkedIn Profile in 2017

Whether you own a company profile or an individual profile page on LinkedIn (or both), it’s very important to assess your profile every few months or so to make sure that everything is updated and as it should be on the profile. However, it’s even more imperative to audit your LinkedIn profile page now due to LinkedIn making changes to its user interface. For, now, you have to ensure that you’ve refreshed your profile to best suit the new look LinkedIn’s made for itself.

Here’s how you can (and should) duly refresh your LinkedIn profile:

1) Update Your Background Image

LinkedIn’s changed it’s background image dimensions, making it much narrower overall. Hence, it’s probably time to re-edit and update your LinkedIn profile’s background image based on these new dimensions. (For instance, you wouldn’t want your logo or new eBook to disappear from the background image; which it will if it has been positioned at the bottom of your old background image.) Other than that, if you’ve made changes to your brand, you should anyway update your background image to reflect those changes.

2) Check, Edit, and Update Your Web Links

Often times, an old website link you’ve included in your LinkedIn profile can disappear. This can either be an unforeseen effect of the changes LinkedIn made to its interface, or because an old edit wasn’t saved properly, or due to some other glitch. Whatever the reason, though, this makes it important that you check your LinkedIn profile’s URL links and make sure they’re still there. Plus, it’s a good idea to test these links to ensure they’re not broken. And you should edit these links if, for some reason, the landing page for that link has been changed.

3) Assess Your LinkedIn Company Page’s “About Us” Section

LinkedIn’s changes has made the “About Us” section of company pages the main eye-catching part of the page. Hence, ensure that you update this section to best present your brand and company. And, on your personal profile page, ensure that all your contact details are up-to-date.

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How To Optimize Your Personal Profile On LinkedIn?

Linkedin Personal Profile

How To Optimize Your Personal Profile On LinkedIn?

Your LinkedIn profile is akin to your online professional resume. And, even if you have a company or brand that you own on LinkedIn, it won’t do to neglect your personal profile on the platform. For, not only does your LinkedIn profile help you attract employers (as well as employees and team members alike), but it also influences the impression your potential customers and clients have of your brand. So, whether you are a job-seeker, a recruiter, a company owner, or an independent worker or consultant, it is a good idea to optimize your personal LinkedIn profile page.

Here’s are five 5 ways in which you can do so:

1) Complete your LinkedIn profile. Ensure that all the sections of your LinkedIn profile are completed and have the relevant information. Don’t simply include the basic set up and leave your account’s profile page at that. Also make sure you include a profile picture. LinkedIn profile pages that have profile pictures are more likely to be found on this platform.

2) Include a background image on your LinkedIn profile that says something about you and what you offer. For example, making your own LinkedIn cover page / background image that includes snapshots of your portfolio or products and services is a good way to optimize your personal profile.

3) Customize your LinkedIn URL. Having just a profile number in your profile page’s URL link is hardly complimentary, so customize it to include your full name. Plus, since LinkedIn pages rank high on Google, searches for your full name are likely to find your LinkedIn profile page in the top results.

4) Share your LinkedIn profile’s URL address in all your other social media accounts. This will make your profile even more likely to be found on LinkedIn.

5) Link your personal LinkedIn account to your blog so that updates are shared regularly to your LinkedIn profile – thereby keeping your account activity regular.

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