4 Tips To Build Your Brand With SEO

SEO Tips

4 Tips To Build Your Brand With SEO

The famous management guru Philip Kotler has said “The art of marketing is the art of brand building. If you are not a brand, you are a commodity.” Well, this goes to underline the importance of brand building in marketing, whether it is traditional marketing or the modern online marketing. If we talk about the latter, online marketing is the in thing in the present times and businesses cannot do without it. Among the many tools of online marketing, SEO is very powerful and useful in brand building. Want to know how? Here are the details. Read more

SEO & Marketing

SEO & Marketing

SEO & Marketing

Many people correlate online marketing with SEO. They think SEO equals to internet marketing which is not true. Of course SEO or Search Engine Optimization occupies the major chunk of the online marketing pie but it is not the “be-all-and-end-all” of digital marketing. Online marketing is the sum total of SEO, social media promotion, email marketing, display advertising, mobile advertising, search engine marketing and much more. It is a large spectrum of activities that involves research, analysis, evaluation, innovation, creativity, hard work and consistent practice. And SEO should be in tandem with all these activities if it has to come up with favorable results for your business. Read more

3 Reasons Why SEO is Essential For Your Business

SEO Importance

3 Reasons Why SEO is Essential For Your Business

Anyone who owns a website or a blog knows a thing or two about SEO and they also know that it is important for their web properties. However, when it comes to understanding and appreciating the true value of SEO, many falter and end up giving a cold shoulder to this vital online marketing tool. Now, this is something that can prove detrimental for your business. SEO deserves a fair deal and these 3 reasons will tell you why SEO is essential for your business. Read more

SEO for Your Website

SEO Servies mumbai

SEO for Your Website

SEO and website promotion/management go hand in hand as SEO is the tool that brings your website into the notice of search engines who then return it to users/audience as search engine results. SEO makes your content visible. But mere visibility will not get you ranking. To get the ranking, the content should be relevant and qualitative. The more the degree of relevance, the higher it will be ranked. This makes it very clear that producing quality content and its marketing will get you attention and success in the web world. SEO is important for websites and they cannot survive without it. Read more

Relation between SEO And Content

SEO Content

Relation between SEO And Content

The web industry functions on some very popular sayings. “Content is King” is one such saying that has been there since the inception of search engines and sites. And it is a very obvious fact that good content rules the hearts and minds of audience. No one will come to your site if it is just style and no substance. Content is the core of any web platform and there is a very close relation between SEO and content. For any web platform to succeed, it is important that content and SEO are in harmony with each other. Read more

Why We Can’t Do Keyword Research Like It’s 2010

SEO keyword research

Why We Can’t Do Keyword Research Like It’s 2010

Keyword research forms a major part of the work that online marketers do in order to execute their marketing campaigns. And it is a very detailed task where one has to be analytical, observant and up to date. Well, the web world is constantly evolving and keyword research has also undergone some revolutions. So, here we give you three reasons why we can’t do keyword research like it is 2010.

1. The focus is on quality of search and not quantity

It used to be the practice with SEO people that they would focus on creating separate pages for every possible phrase and term in a bid to target maximum keywords. This is not to be continued with and one should evaluate the intent of the searcher while doing keyword research. If certain keywords are intended for same results, a single piece of content would do. Read more

How Much Keyword Repetition is Optimal?

Keyword Density

How Much Keyword Repetition is Optimal?

Well, getting right to the point, there is no exact answer for this. However, one thing we can definitely say is that you must not over-stuff your article with keywords. Because search engine algorithms now check out keyword density and relevance as well. So it will not be impressed with the same keyword appearing in every other sentence, and it will not rank your page very well in the search results.

Being overzealous with your keywords aside though, keywords are still essential for Search Engine Optimization (SEO). So it is certainly advantageous to your web page / website to use keywords for SEO. Read more