How To Optimize Your Website URL?



How To Optimize Your Website URL?

One would think that, with the URL(s) of a website being its web address, that people would pay more attention to it. However, statistics and a variety of examples on the World Wide Web show that this is often the most overlooked aspect about a website when it comes to Search Engine Optimization (SEO). And this oversight remains even if you have been careful in deciding your website’s master URL.

Let’s take a common example to explain why optimizing your website’s URL for search engines is important: You blog. Now here, not only does your blog have a common URL address, but each and every post and link in your blog has a URL address of its own. So it’s prudent to ensure that all these URLs are optimized for searches. And the easiest way to do that is to keep two main points in mind:

1) Don’t Use Special Characters in the URL

Don’t use the “&” symbol or any other special characters as part of any URL address on your website if you can help it. Use letters, numbers, and hyphens instead; those are fine. However, including any other special character in the URL will only make it less likely to list on search result pages, as it is harder and trickier for search engines to crawl through those URL addresses effectively. (In simpler terms, search engines work better at crawling through and matching words, numbers, and hyphens to the appropriate keywords in web searches. Special characters, on the other hand, throw them off.)

2) Avoid Conjunctions in the URL

Most of the time, URL’s are formed based on our headings (in the case of blog posts, for example). Which is fine. But the URL would be better optimized if you avoided conjunctions and prepositions like “but”, “and”, “on”, “to”, etc. – unless they are very pertinently necessary as a keyword or searchable term.

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LSI: The Perfect Alternative To Avoid Keyword Stuffing

LSI Keywords

LSI: The Perfect Alternative To Avoid  Keyword Stuffing

Since 2013, Google’s search algorithm updates have turned old SEO techniques on its head and have had a lot of websites scrambling to fix the trouble they gained in the aftermath. To be perfectly fair though, a lot of those old SEO techniques were unfair on the users. And although many websites followed such SEO techniques mainly because their competition was following the same as well, many sites twisted the old SEO techniques to practice Black Hat SEO. And it is precisely to overcome such websites and to improve their users’ search experience that Google keeps changing and developing its algorithm to fish out the better web content from the poor quality ones. And one of the surest ways that Google’s changed its search settings is by ranking pages with stuffed keywords lower than it used to.

However, if keyword stuffing is your only folly regarding your website content and your content is still valid, then you have a pretty easy way to correct it without needing to overhaul your entire content. And that “way” is by implementing LSI in your content.

LSI (Latent Semantic Indexing)

LSI stands for Latent Semantic Indexing. And it is Google’s updated indexing technique to identify patterns in the text. In simpler terms, it means that Google has now developed its search engine algorithm to find related words, phrases, and synonyms that relate to the keywords in a search. So, to fix the many, many keywords in your content, all you have to do is retain the minimum amount of keywords, and then rephrase the other keywords into phrases and terms that simply mean the same as your original keyword. In fact, even if you have less than the minimum requirement of particular keywords in your content, if you still have enough terms related to those keywords in your content, your content can still be pulled up as a relevant result to that particular keyword-search.


And the even better part is, LSI automatically increases the quality and readability of your content by its very purpose and definition.

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Why & How Google’s Panda Algorithm Works To Penalize Low Quality Content?

kGoogle Panda

Why & How Google’s Panda Algorithm Works To Penalize Low Quality Content?

Google has been making steady updates to it’s search algorithm recently. Panda Updates that make it harder than ever for websites and blogs to rank in Google’s search results with the aid of a few quick (and old) SEO tricks. Now, before we come to why Google is doing this, here’s what you must first understand: Google caters to the users, not to you and other website owners. So Google’s first and foremost priority is to ensure that when their users search for something online, they get the closest and best possible answers available for their searches. Read more

How to Make Google’s New Search Algorithm Changes Work for You?

SEO Updates

How to Make Google’s New Search Algorithm Changes Work for You?

Google’s recent (and, rumored to be still ongoing) Panda & Penguin updates in its algorithm have certainly sent the SEO world into a tizzy. All the old SEO tricks are slowly being hacked away to pieces. And SEO “tricks” in general seem to be on it’s way to extinction. And just to be clear, we’re talking about the old tricks where content was saturated with keywords, websites and blogs generously guest posted on other websites and blogs and vice versa, and sites had plenty of inbound links interacting with their own content on different web pages on their site.

Well, as hard as this may sound, Google’s search algorithm changes can actually be used to your advantage. The only difference is that, more than SEO “tricks”, you’ll be concentrating on optimizing your actual content. And here’s how: Read more

3 SEO Tips To Boost YouTube Ranking

youtube seo

3 SEO Tips To Boost YouTube Ranking

It’s not just content and images that can benefit from SEO (Search Engine Optimization), but also videos. And, considering how visually-oriented today’s audiences are, optimizing your YouTube videos for search engines is more important now than it ever was before.
Now, considering the YouTube is the big Kahuna of all things video-related on the Internet, it makes sense that what you should be concentrating on is boosting your video(s)’ ranking on YouTube. So, now that we’ve established why boosting your YouTube rankings is important, let’s check out the ways in which to do so:

1) Use Keywords in the Video Tags

Use video keywords in your video tags. These will help Google find them and list them on their search engine. Be extensive, and choose keywords that suit your video; don’t just write whatever is popular at the moment. This will help your video rank in both Google and YouTube listings.

2) Use Long Video Descriptions

Writing online might follow the principle of being concise. But it’s better if you forego that rule when it comes to video descriptions. Your description does not have to go on for pages. But make it descriptive and long enough to fit in as much information about the video as you can. Try to work pertinent keywords into your video description as well. This will help YouTube rank and pull your video for those related searches faster and better.

3) Cross-Post Your Video(s) on Social Media and on Your Website

Don’t just upload your videos on YouTube and think your done with it. You’ll need to share those videos on your social media accounts (such as Google+, Facebook, Linkedin, Twitter, etc.) as well as on your website. The more possible places it’s posted, the better the chances are that it will be watched, and, consequently, the better it will be ranked.

Follow these tips, and your YouTube videos will have much better visibility.

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Everything You Need To Know About White Hat SEO

white hat seo

Everything You Need To Know About White Hat SEO

“White Hat SEO” is a specific Search Engine Optimization (SEO) terminology that relates to SEO practices that are “white” or ethical.

White Hat SEO

Now, before we explain further about what “White Hat SEO” is, let’s establish some background information: First, you should know that online search engines have rules and policies with regards to SEO. These rules and policies are in place to ensure that the online content search engines index and produce for users is relevant and user-friendly. In other words, these SEO-related rules and policies try to make sure that users aren’t lead to completely irrelevant content from what they had been looking for. And White Hat SEO is SEO techniques and practices that follow these rules and guideline. This is why White Hat SEO is also known as Ethical SEO.

Relevant content

Ethical SEO or White Hat SEO focuses on relevant content, the “human” online audience, and organic reach and ranking. To explain: relevant content refers to content creation that is actually unique, useful, and related to what users want to read and can gain information from. Such content is created and aimed at the “human” online audience, meaning that the content is optimized for the users’ benefit rather than just for the sake of search engine rankings. And, the content is optimized to reach as many users as possible organically or naturally; or, in other words, by not using paid SEO.


1) The benefit of White Hat SEO is that you’re in it for the long-haul.
2) You don’t have to fear search engines banning your site or lowering your rank.
3) Users trust your content and will refer back to it. And your reputation is solidified and carried forward for years to come.

Of course, this does not mean that you don’t try to market your page or that you don’t use SEO methods to gain more traffic. It just means that your SEO methods are ethical.

For White Hat SEO Contact SEO Freelancer Mumbai at +91-8451924760 or Now!

5 Great On-Page SEO Tips Every Website Must Employ

On Page SEO Tips

5 Great On-Page SEO Tips Every Website Must Employ

Now the tips we’re about to see are not new-age, earth-shattering discoveries in the realm of SEO. Rather, those who have been looking for and reading about SEO Services and the relevant tips might have already come across the following ones in one form or another. However, that in no way changes the fact that these (often) commonly talked-about SEO techniques are precisely the ones that most websites overlook. So, in the spirit of encouraging more websites to use proper SEO techniques, here are top 5 SEO tips that you, as a Search Engine Optimizer (or website owner), simply must use: Read more

How To Choose & Use Keywords To Drive Traffic

SEO keywords

How To Choose & Use Keywords To Drive Traffic

If you’ve been dabbling in SEO (Search Engine Optimization) at all before – no matter for what purpose or for how short or long a time – you probably already know that keywords are the lifeblood of Professional SEO Services. The tricky part though, can be divided into two main facets: Choosing the right keywords to drive the right kind of traffic to your content; and how one must use the keywords in the content and in the website. So here’s what you must consider before using keywords to drive traffic to your website. Read more

3 Benefits Natural Link Building

natural link building

3 Benefits Natural Link Building

To many, in the SEO field, “Natural Links” are a myth akin to the Loch Ness monster in Scotland: Practically impossible and probably unrealistic. However, many SEO professional company and digital marketing experts will lay testament to the fact that building natural links to your content is absolutely the best SEO technique you can use.

What is Natural Link Building?

Now, before we go on to the benefits of natural link building, here is first an explanation –
Natural links to your content are built when other bloggers, website owners, etc., voluntarily link to your content because they honestly believe that it will be useful to their readers. (This is in direct contrast to the method of writing guest posts in other websites and blogs in order to create backlinks to your content.) In other words, natural links are links to your content that are created voluntarily and naturally without you (i.e., the website owner and/or the website’s SEO professional) having to employ link building SEO practices (like guest posting and such). Read more