What Entrepreneurs Should Know About The .How Domain

.how domain

What Entrepreneurs Should Know About The .How Domain

The Internet has always, first and foremost, been a communication platform and a learning platform before anything else. And Google has always encouraged the learning aspect of the Internet. This is why Google’s “.how” domain is no surprise.

However, backtracking a bit, before we get into how and why you should use the “.how” domain that Google’s offering, let’s first explain why and what this new domain is:

To be specific, the “.how” domain was developed solely as a teaching domain. It was, in the matter of purpose, mostly for sites that catered to the DIY and tutorial genres – which is what most users look to the Internet to find in the first place.

However, currently, rather than just remaining a domain option, Google is actually encouraging website owners and entrepreneurs to make use of their “.how” domain to share some of their knowledge on the World Wide Web. By Google’s own admission, they’re encouraging this trend as they’ve found “how” is most often a player in most user searches anyway. And the advantage a site or web page would get as a .how domain is that it will instantly rank in the top search results to the relevant search. However, the downside to this particular domain is that it is pretty expensive at the moment, and also diverts you to partner websites in order to buy it, which can be a huge drawback especially for new entrepreneurs.

However, even if, an entrepreneur, you can’t or won’t make use of the “.how” domain, you should still certainly consider putting up “how to” content and other tutorials related to your niche. For, it’s fairly obvious that current SEO trends will greatly favor such content more than anything else. In fact, it might be prudent to consider “how to” as relevant keyword that you should title your content with fairly often.

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6 Tips To Get Indexed Fast


6 Tips To Get Indexed Fast

Every blogger/site owner wants to see their web property featuring on the top of the search engine result pages. Of course, it is a super tough fight out there and 1st position is nearly impossible, what with billions vying for the same position. But one can achieve a fair rank and get indexed fast with some result-oriented tricks and tips. These tricks help you to catch the attention of the search engine bots and they will crawl your site faster. So, here are the gems:

1.Article submission on popular and credible sites

Sites like Ezinearticles, Buzzle, Wikihow, Hubpagesare known to give you instant push when it comes to recognition from search engines. So, create a good post with rich content and submit it on these sites.

2.Blog post commenting

Sites and blogs that are frequently updated and possess good page rank are helpful in getting backlinks. All you have to do is comment on the posts and paste your site’s link thereon. Do it in moderation and choose sites that have recent comments section.

3.Active social media promotion

Fan pages on Facebook, Twitter, Google+ and others can go a long way in getting your site fast indexing. These sites have high-speed crawl rates and the new pages have better chances of getting picked. So, create one and keep your URL at the top in the bio/about section.

4.Using blog pinger services

These are underrated but quite useful especially if you are launching a site. Names include Pingler, Pingates, Pingomatic, Feedshark, Mypagerank ping and many more.

5.Participation on forums like Yahoo

Forums like Yahoo can get you a good number of backlinks and visitors. Google and other search engines view them favorably and thus, are sure to link to your site quickly.

6.Creation and submission of XML sitemap

Simple but quite effective. Just submit your XML sitemap with Google webmaster tools.
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How Website Loading Speed Influences Google SEO Rankings?

website/page load speed

How Website Loading Speed Influences Google SEO Rankings?

The need for better speed has been there ever since the dawn of human civilization. So, is it any wonder that netizens are always craving for more speed, be it their internet service provider or search engines or websites. It is a well-known fact that the web space is crammed with loads of content and billions of sites which make it difficult for search engines to crawl and curate them. So, if your site takes longer to load, you are bound to be penalized. Google, in 2010, has already announced that speed impacts ranking. It has also declared that slow-performing mobile sites will face the music.

This means low Website/Page Loading Speed is equal to low ranking. But how exactly speed leads to poor ranking.

1.It shares an inverse relationship with attention span of audience

It has been proven beyond doubt that the attention span of netizens is pretty low which makes it imperative for your site to load faster in order to entice them and keep them engaged. If it is slow, you will be ignored, even if you have awesome content or products. This means less traffic and thus, poor ranking by Google.

2.It affects user experience negatively

Low speed means frustrated users which naturally leads to abandonment or worse still negative reviews. This automatically translates into less sharing or no sharing. Google takes user experience very seriously and uses it as an important parameter while awarding ranks.

Needless to say, site speed is of utmost importance if you want to impress Google. It is one of the significant factors that the giant search engine takes into account for ranking. Therefore, you have to be cautious while implementing new design or code or while adding content or plugins. Test them beforehand and if you find out that they are interfering with the speed, hold on. The losses may far outweigh the gains.

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Demystifying Keywords for SEO in 2016

Demystifying SEO Keywords

Demystifying Keywords for SEO in 2016

With the year 2016 well underway now, we’re slowly untangling which SEO predictions made for 2016 is turning out to be true, and which ones are not. Still, the number of varying and sometimes contradictory predictions made about SEO was highly confusing. And, one of the main debates regarding SEO in 2016 were regarding the use of keywords. Read more

11 SEO Tips For E-commerce Websites

eCommerce seo tips

11 SEO Tips For E-commerce Websites

E-commerce is one of the most promising niches in the web industry with huge growth potential but it is also the most challenging. This is particularly true with respect to SEO strategies because unlike other regular sites and blogs, the e-commerce sites offer limited content ideas, have less scope for backlinks and their pages are also huge in number and thus, optimization becomes a tough task. Nevertheless, it can be achieved if you utilize these tips.

1.Focus on garnering more customer reviews as it enhances your credibility in the eyes of search engines.

2.Write unique product descriptions and check for content duplication as there are lots of similar products on your site.

3.Work on the keywords and strategize on selective keywords for each landing page.

4.Have user-friendly permalinks and regularly post fresh content on the homepage and in the blog section.

5.Pay attention to internal linking with respect to related products, comparison pages, popular products, most sold and product categories.

6.Check your site for speed. The loading time should not be more than 4 seconds.

7.Make sure the site architecture is user friendly. The navigation, search and purchase procedure for customers should be easygoing and simple. Also, give out correct address and contact details.

8.Promote your products on video sites like Vimeo, YouTube and images sites such as Pinterest, Flickr, Tumblr, etc.

9.Publicize events and news related to your new product launches, sales, special offers, etc. with the help of press releases and news submission sites.

10.Be active on question answer forums and work on engaging existing as well as potential customers on social media. This can be achieved with quizzes and contests.

11.Go for guest blogging and do submit your products on Google product search.

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What You Need To Know About Deciding The Length Of Your Content

Content Length

What You Need To Know About Deciding The Length Of Your Content

The length of any piece of content, especially when it comes to SEO, has long been an important factor in online marketing discussions. Even more confusingly, while the last decade or so has seen research and statistics and experts vehemently declare that short blocks of content are the best form of content on the Web, recent research has stated the opposite (and that too, with plenty of arguments from the opposite front).

Now, for the most part, these leaps in SEO techniques have been blamed on Google algorithm changes for its search engine. However, that doesn’t help when we’re faced with opposing views about our content and we have no clue which is the right way to go.

Practically speaking though, longer content may well be the way to go now, in spite of the opposition. For, as Google’s search algorithm is now looking for high quality content, it stands to reason that more information is a more attractive feature.

However, don’t go overboard. If your content can be surmised effectively in 300 words or less, go ahead. Just don’t go out of your way to trim the fat, as those trimmings might well be what makes it interesting to your audience. But, if you add superfluous content that irritates readers and make them bounce from your site, you will just be undoing all your hard work.

Conversely, if your topic of choice does require a higher word-count, again, give in to the need, and don’t go out of your way to shorten it more than necessary. The condition you must follow with longer content though, is this: Don’t have a page-long paragraph or go on and on without a break. You have a 2000 word article you want to post? Go right ahead. But divide the article into two to three or five line paragraphs for readability and use a comfortable font. And, if you can use sub-headings too, please do!

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The Truth About Web Content & Web Audiences Short Attention Spans


content & Audience

The Truth About Web Content & Web Audiences Short Attention Spans

We have all heard the observation that web audiences have short attention spans and that therefore writing on the Internet should be as short as possible. Now, this is an important factor when it comes to  SEO, because it is not only influences the length of our web content, but also, to a point, how much information we put into the post.

Google’s recent algorithm changes to its search engine, has made our decisions for content formation more important than ever before. For Google isn’t looking much for keywords and links anymore. Rather, it is more interested in content quality, user satisfaction, and how much useful information a post imparts to its audience. And, considering this, the more practical way to go is to have longer content with more information in it. However, that also goes against the “short attention span” we’ve been told we must cater to on the Web.

Only, it doesn’t. For we’ve long been greatly misinterpreting the term and our web audiences:

An audience with a short attention span doesn’t actually mean they are incapable of paying attention for a longer span of time than a few seconds or minutes. Rather, it means that they’re not willing to wait for the writer to get to the point while they beat around the bush. However, if you start your content in a way that catches their interest, and give clear and relevant information as your content unfolds, then your web audience’s attention will not waver.

Of course, this means that your content shouldn’t ramble on with no point or end in sight. And you definitely need to make sure that your content doesn’t repeat itself unnecessarily or keep making the same point. But, if you shave off the extra and unnecessary bits, provide the information you intended, organize your points to flow smoothly and evenly, and format your content into small paragraphs that are easy to swallow and comprehend, then it doesn’t matter how big your post is; you’ll find ample readers and traffic.

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Treat Your Content like A Product For Better Search Rankings

SEO Content

Treat Your Content like A Product For Better Search Rankings

The recent years’ update to Google’s search engine algorithm has taught us all one lesson about SEO: It will always change. And in truth, that can be very frustrating. Especially when the result is that a lot of your website content and structure has to be overhauled due to the new regime. Plus, the fact is that whatever changes you make today to your online platforms with regards to SEO, there is no guarantee that it will stand once the new set of updates to the algorithm arrives.

However, no matter how many changes have occurred regarding SEO, the one thing that hasn’t changed is the attention to the content. For, whether now or before, the one thing that remains common is the content used online. The only difference now is that the content needs to be of good quality rather than simply conforming to a bunch of SEO tricks.

The relevance to “quality” content, however, is what we’re focusing on today. For one, what usually comes to mind when we talk about “quality”? There’s “quality” services and “quality” products – terms we’re quite familiar with in our consumer lifestyles. So likewise, that’s what you should now compare “content” to as well: a product or a service.

“Content” can mean anything here – from an eBook to the content on a web page to an infographic to a video, and so on: So basically, content refers to any possible kind of content that you can present online. And, just like a product you would physically sell or try to get customers interested in, this content has to cater to a particular need, be well-crafted, made of good quality, and fits in with what the customer wants. In fact, treating your content like a product would also explain why the old (mostly Black Hat) SEO shortcuts don’t work anymore: Poor quality products will always have a short selling-life.

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How To Create Good Site Structure?

Website Structure

How To Create Good Site Structure?

Good site structure is a smart move that can ease and enhance your SEO strategies. In fact, consider your website structure a long-term investment. If you plan it out at the beginning very carefully, it can save you a lot of re-work and hassle later as well as continue to work to your benefit as your content grows and your website expands.
So, getting right to the point, here are the main tips on how you can create a good site structure for your website: Read more

Why Good Site Structure Is Essential For Good SEO?

Website Structure

Why Good Site Structure Is Essential For Good SEO?

With website design having so many different design variables and software applications available today, one might think site structure is easy to organize. But surprisingly – and mainly due to this belief that it is “automatic” or “easy” – a website’s structure and navigational organization is often one of the most overlooked aspects of SEO.

Now, considering the range of structures that websites can use today, we aren’t stating that one website structure is better than another. Rather, we’re trying to drive home the fact that a careful, deliberate, and logical organization of your website will do wonders to enhance your site’s SEO and consequent rank on relevant search engine listings. Read more