3 Ways You Can Use Google+ To Get Found Locally
Frankly, it is now more important than ever for small businesses to focus on local SEO. With mobile Internet on the go and Web technology and information advancing tremendously every day, small businesses who do not focus on optimizing their business online for local leads is at a huge disadvantage. And one of the best ways one can optimize the local SEO for their business is to make full use of Google+ local pages.
But, you probably already know the basics of what local SEO is all about. So here, we’re going to focus on what you can do on Google+ that will actually give you an edge over your local competition so you’ll be found online above them:
1) Update your business information regularly
Nothing can get you negative reviews like outdated business information on your Google+ business profile. After all, opinions about your products and services – even if negative once in a while – can be written off as subjective or disgruntled as longs as they are few and in the minority opinion pool. But having outdated information regarding your business can give a poor image of your business management as a whole, which can sorely reduce your ranking in local search results.
2) Create citations of your business in as many online directories as possible
Having the same, accurate information about your business in as many online directories as you can find, will actually boost your Google listing’s ranking. However, do note that all these directories must have accurate, updated information about your business that match the citations you’ve made on your business’s Google listing.
3) Add videos of your business to your Google+ profile
Video content is all the rage right now, so having videos of your business, its products, and its services are a wonderful way to boost your local search rankings. Post these videos in your profile and link and share them in your other social media accounts. This will easily boost both your business’s local search rankings as well as your Google+ traffic.