Blogging: The Oft Underappreciated Yet Essential Online Marketing Technique
Between podcasting and PPC and practicing various other SEO techniques, blogging as an online marketing technique is something most online marketers have avoided, or have simply pushed to the sidelines to handle “later”.
However, the truth is, no SEO technique (or a whole battalion of SEO techniques) is going to be a replacement for good content. In fact, if you run a website, or are even running someone else’s website for them, you should know and remember that SEO techniques are merely methods to make the content you have more easily found on search engines. But there’s no use for support systems if there is nothing to support. And that “something” to support is content.
Of course, you probably already set up your main website content. This is perfectly fine and also necessary. But, Google’s search engine will only notice you, and keep noticing you, if you have new, fresh, and regular content constantly updating on your web domains. And this is where maintaining a blog will help immensely.
In addition to this, you’d be doing yourself a favor by blogging: Blog posts can give you the freedom to be more informal, and they can be used to give detailed information on various topics related to your website that you might not have been able to fit in anywhere else. Blogs are also interactive domains, and will hence give you a more direct connection with your readers too. Also, it give you an easy way to gauge (through likes, ratings, etc.) what kind of content your audience is more attracted to too. Plus, it’s an easy way to get feedback as well.
Whatever the case though, in 2016’s content-oriented approach, you might well not be able to do without blogging if you want to maintain and improve your online presence.