4 Pinterest SEO Tips for Businesses
Pinterest, being an online vision board in essence, is a fantastic platform for businesses to market themselves. However, since Pinterest is mostly about pinning images (with links attached) most businesses don’t employ the right SEO tactics necessary to get their pins in front of the right audiences. And that is a huge waste of a wonderful social media platform.
To correct this oversight, here are 4 tips that you can employ fairly quickly in order to optimize your Pinterest account for searches:
1) Clean up and optimize your profile
Just as the point says, the first thing you need to do is optimize your Pinterest profile: Include the name of your business in your account name and user name. And use strong keywords in your profile description without making it sound like a marketing pitch. Because, if your profile sounds like you’re selling something, most users will lose interest. So be human.
2) Verify your website
A lot of the time, this simple step is overlooked on Pinterest. Rectify it now: If you have a website, it should be updated on Pinterest and verified. (And, if you don’t have a website, put creating one at the top of your to-do list stat!)
3) Write detailed and strong pin descriptions
Don’t pin images or links with readymade (or no) descriptions, and don’t re-pin anything with just the descriptions originally on the pin. Rather, make a conscientious effort to write strong and detailed descriptions for every pin in every one of your boards. These descriptions should include keywords relevant to the image without seeming forced and rehearsed. (Again, be human.)
4) Install “Pin It” buttons on your website
Give users the opportunity to pin stuff from your website by installing Pin It buttons on your site. This will further improve SEO for your Pinterest account.