3 Ways To Increase Sales For Your Business With Online Videos
Online videos are not only good for marketing and brand-awareness purposes. They can also help increase product sales, aid customer satisfaction, and improve customer services as well.
Here are three ways videos can do much more for your business than simply get views:
1) Video Ads
Videos ads act as marketing and advertising tools. But more than that, with the popularity of online videos on a constant high at the moment, video advertisements are more effective than ever. In fact, even video ads made with online video tools (like PowToon and the like) are enough to interest customers and increase sales. Plus, online videos that are shown on social media and websites alone work just as well as (if not better than) video ads shown on television (and they work out much cheaper too). Video ads, thus, greatly increase your chances of product purchases and overall profits.
2) Video Testimonials
With users preferring a personal touch in all aspects nowadays, showcasing video testimonials of your customers are supremely effective in increasing sales for your business. Such videos don’t have to be over-polished either. Simply asking a few customers at an event for your business what they think of your product is enough. You can even record some of your consumers’ testimonials using online video recording tools, if they are willing.
3) FAQ Screencasts
Just like you can use product demo and product walkthrough videos to teach your customers how to use your product, you can also use videos to answer frequently asked questions (FAQs) or service queries regarding your product(s). In fact, such videos are often clearer and more effective than regular text content in answering common questions. You’ll also effectively reduce the number of cases your customer service people will have to handle directly with such videos, thereby giving them more time to answer to the tougher cases. And better customer service leads to happier customers, which leads to better reviews of your business and, in turn, better sales prospects.