3 Types Of Videos You Can Add To Your Social Media Marketing Strategy
Videos are the craze of social media marketing right now, and hence, no social media marketing strategy is complete without videos in it. Subsequently, when videos being included in your marketing campaign is a no-brainer, then the next thing you need to consider is what kind of video you should add.
To that end, here are the three kinds of videos you can add to your social media pages for promotional purposes:
1) The Pre-Roll Video or Teaser Video
Pre-roll videos or teaser videos are generally video ads (or trailers) that show just 15 to 30 seconds of the video. The idea behind this type of video is to catch the viewer’s attention (in that short length of viewing time) and get them interested in what you’re promoting. The main aim of such videos is to get the viewer to click on the video and watch the whole thing.
2) The How-To or DIY Video
How-to and DIY (Do-It-Yourself) videos are also known as “teaching videos”. And currently, these type of videos are the most viewed videos online. These kinds of videos are very popular as they provide users with valuable, free, informative, and edu-training content. (E.g., craft videos, fitness training videos, etc.)
3) Videos Formed Around Trending Topics
All marketers want their videos to go viral. However, no one has cracked the formula of how to gain this “going viral” phenomenon at will. Hence, the next best bet is to create a video around a topic that is already trending on social media. Then (using the requisite hashtags) publish this video on social media within the time-window of the trending topic.
(Note: Of course, the various types of videos on social media can be categorized in a number of different ways based on the method or channel of classification. But when considering videos for a marketing mix on social media, these are the major kinds of videos you’ll generally have to pick from.)