3 Tips How Email Lists & Newsletters can Increase Site Traffic
Email marketing is one of the oldest online marketing tools that have been used by businesses for long. However, due to the growing popularity of social media, it seems to have taken a backseat. If you also think that it is losing its relevance, you are quite mistaken. It is still effective and will remain so in future as well. As per a McKinsey report, it is 40 times more effective than social media and also leads to 3 times more sales than social media.
Email lists and newsletters are economical, fast and interactive. They offer a solid foundation for marketing and also play a key role in increasing site traffic. Here is how
1.They Have A Wider Reach
Emails/newsletters give you the option to include share and forward buttons in your messages which means you can easily get your subscribers to bring more visitors to your site. You can then offer these new visitors sign up forms and turn them into subscribers/customers.
2.They Are Easy To Track & Measure
The best part about emails/newsletters is that they let you measure click through rate, conversation rate and other variables which aids further research and you can modify your marketing efforts to bring more visitors. The findings of the email marketing data offer great insights into users’ behavior.
3.They Integrate Well With Social Media Marketing
Social media is a great tool to boost your traffic and following. The good news is that emails/newsletters integrate well with the former. You can add social media icons in the mails which, when shared and forwarded, result in more traffic to your social media page as well as site/blog. Also email gated social media content like contests, webinars, coupons and quizzes help to strengthen the email list and gain more subscribers.