3 Tips For Recovery of Penalized Websites
In all honesty, the methods an SEO expert has to implement to help a website recover from being penalized and gaining low ranks on search engines, is actually pretty similar to what the Search Engine Optimizer has to do to optimize a website and improve its search rankings.
This is because the methods that will help a website recover from its penalties are the SEO methods that should have been applied to the website in the first place. For, even though the new search algorithm is what is heating the seat under website owners to revamp their site’s SEO, the truth is that search engines have always gone after (and hoped for) quality content in their results. The only quirk was that, before now, many websites got into the top listings mainly because they applied a number of SEO tricks rather than focusing on quality content.
Of course, you are welcome to use SEO tricks to improve your search rankings. But that was supposed to have been done to supplement quality content in your website. Not in replacement of it.
So, if you’re working on a website to help it recover from its penalties, here are some SEO steps you should implement quickly:
1) Optimize Your Website For User Experience
Search engines take user-attitudes as law when it comes to a website. So the first thing you should do is check if your website is user-friendly and easy to navigate. If not, revamp the UX design pronto!
2) Audit Your Website
Do a thorough audit of your website, and remove any spammy links, fix any broken links, and get rid of any poor quality or unoriginal content.
3) Generate Good Content
Now that you’ve gotten rid of the bad eggs stinking up your site, try to replace them with good quality, original content, and authentic links.