3 Simple Ways To Engage Your Customers On Social Media
Social media marketing is often the lifeblood of many small businesses – not least because most of the marketing techniques here are free (or inexpensive) and that social media is where most of your customers hang out a majority of the time. However, as this is a large platform, competition is fierce, and thus, engaging your customers with your social media posts is the key goal.
Here are 3 simple ways you can do so:
1) Create interest-grabbing catchy headlines
Your posts’ headlines are what’s going to be front and center when a customer comes across your posts’ links on social media. Hence, pick one that catches their interest: Use witty puns or jokes. Ask questions that will prompt an answer. In short, make your customer want to click on that link in the first five to ten seconds that he or she sees it: And that can only be done with the headline.
2) Use good quality (and relevant) photos and videos in your posts
This might seem like a no-brainer but the number of posts you can find on social media that don’t follow this obvious tip say otherwise: Use good quality photos and videos in your post, and make sure they are relevant to your post’s topic. Visual appeal is paramount in this visual age, and a great image can only attract a customer to click on your link. Make sure that your post’s landing page contains the same high quality of photos and videos as well.
3) Hold an online contest on your social media page
Nothing excites a customer more than the potential to win something or even receive something for free. So host a contest (and even giveaways) on your social media page from time to time. It’s still the best method of getting social media engagement from your customers.