3 SEO Strategies Startups Should Immediately Focus On
Whether you’re in the planning stages of setting up a startup or are already into establishing it, it is likely (if you’re in the majority) that you haven’t given much thought to what SEO strategies you should employ. After all, you probably have a list of things to do that could rival the Great Wall of China. And surely SEO can take a backseat when it comes to that?
However, the truth is, if you want your business to be seen as relevant and also found by the necessary target customers, you need to take up SEO strategies in tandem with setting up your start up. In fact, planning for such strategies beforehand might even be better. But even if you haven’t started on SEO for your business yet, there’s no time like the present. And here are 3 SEO strategies you should start implementing right now:
1) Identify Relevant Keywords for Your Business
Keywords are the building blocks of SEO. And to get a good start on SEO for your business, you need to identify the keywords that are relevant to your startup and business. Then, choose keywords that seem to be getting decent web search traffic but are also less commonly used by your competitors. Then optimize your website using these keywords, including them in important locations like in the web content titles, URLs, etc.
2) Use Branding Techniques Across Your Business’s Web Portals
The logo of your business, any prevalent color scheme, tagline, and basically anything that is uniquely designed and tied to your startup, should be used across the online sphere in connection with your startup – whether it’s the business website, social media account, etc.
3) Create and Establish a Blog for Your Business
Maintaining a blog for your startup is a great way to include regular and fresh content in relation to your business. It also gives you the opportunity to include more keywords in relation to your business, making your startup more searchable and easily found online.