3 Essential Strategies to Grow Your Linkedin Group
Linkedin groups are a great way to interact with Linkedin users regarding a common interest. It’s also a great way for a business to gain great insights and opportunities for discussions regarding their industry, as well as a way to interact with more users. However, once you start a Linkedin group, it’ll never serve your purpose unless it has enough members to start and interact in relevant discussions. Hence, there is a need to grow your Linkedin group. And here are three important strategies you should employ towards executing that goal:
1) Focus on creating an interesting and optimized group description
Your “About This Group” section (i.e., your group’s description) is essential in attracting members to join your group. For, it is the very first thing that any potential member will see when viewing the page of your Linkedin group.
Hence, make sure that the description of the group is personable, interesting, and explanatory. You don’t need to make it too long. But it should elaborate on what kind of group it is and what members can look forward to. Also, include around three to five keywords that are primarily related to your group and weave them into the description. (Additionally, to avoid spam-like posts, make sure that you mention that self-promotional material is not allowed.)
A major portion of your job is done just by optimizing this section.
2) Invite your connections to join the Linkedin group
You already have a set of potential group members in your list of Linkedin Connections. So invite them to join the Linkedin group. However, ensure that you invite only those Connections whose profile pages indicate they might be interested in your group.
3) Introduce people to your group via email
Use your email database of contacts to spread the news about your Linkedin group as well. Draft a one-to-one yet pleasingly professional email to people in your email database who might be interested in joining your group. Don’t make it sound like a promotional email though. And include what benefits they might gain from joining your group. Also, follow up by checking your pending membership lists on the group.