3 Benefits Natural Link Building
To many, in the SEO field, “Natural Links” are a myth akin to the Loch Ness monster in Scotland: Practically impossible and probably unrealistic. However, many SEO professional company and digital marketing experts will lay testament to the fact that building natural links to your content is absolutely the best SEO technique you can use.
What is Natural Link Building?
Now, before we go on to the benefits of natural link building, here is first an explanation –
Natural links to your content are built when other bloggers, website owners, etc., voluntarily link to your content because they honestly believe that it will be useful to their readers. (This is in direct contrast to the method of writing guest posts in other websites and blogs in order to create backlinks to your content.) In other words, natural links are links to your content that are created voluntarily and naturally without you (i.e., the website owner and/or the website’s SEO professional) having to employ link building SEO practices (like guest posting and such).
The Benefits of Natural Links
1) It is the purest, most natural form of SEO and it takes no extra effort on your part at all (apart from actually generating the content, of course).
2) Gaining natural links to your content is the best compliment your content can receive on the Web. For it is as good as vouching for the authenticity and usefulness of your content on their own domains.
3) And this, in turn, leads to the third major benefit of natural links to your content – Such links will never be held against you no matter how search engine algorithms may change in the future (And yes, building links via guest posts can cause problems later if algorithms detect that your guest post has more function as a link than as anything relevant). For the authenticity of your content has already been proven!
So, although gaining natural links is indeed difficult, it would be extremely wise to generate content that would encourage such a practice.